TalentZoo.com |  Beyond Madison Avenue |  Flack Me |  Beneath the Brand Archives  |  Categories
'Path' is Long and Winding
By: Jake Watt
Bookmark and Share Subscribe to the Digital Pivot RSS Feed Share
The Path is Long and Winding.
Not just a line from a song, from a band, that phrase perfectly wraps up my sentiment of the journey that is the app Path in its latest iteration.
Path's beautiful interface and extremely welcoming verbiage may come off as pretentious, an air of beauty over brains; this could not be further from the truth. Path is simply accessible, an approachable piece of everyday life with which I don't feel the need to jump through hoops in order to gain some sort of social high five.
Path is journey of your life, a platform that offers the individual’s story, emphasizing the moments that ultimately make up our lives. The twists and turns that defy all narratives; part time-travel, part fortune cookie.
It is through this that I completely understand the meaning behind Path founder David Morin's statements on Path’s adoption level. Entirely organic, the app grows in small clusters of friends and branches into a network that you would actually accept the members of your family on.
Path offers an intimate connection to those who you wish were closer and a deeper understanding of the people you see every single day. If I'm at my favorite little bakery just outside of Little Haiti, and I check-in on Path, it's because I truly want to bring you with me.
That's not to say I have begun neglecting any of my other social apps. I love them deeply. It's simply that Path may have hit the right time and place to create such an app. My generation, "millennials," for the most part have built our identity on transparency. Don't ask me why or how. It's as if we all took that first "sharing is caring" lesson from kindergarten with us forever.
My posts on technology, platforms, and apps are usually of the humorous variety. Frankly, I just prefer to see that side of what it is I eat, drink, and live every single day. But sometimes you find yourself at a certain intersection in life where some things just make a whole lot of sense. Right now, sharing my Path is among them.

Bookmark and Share Subscribe to the Digital Pivot RSS Feed Share
blog comments powered by Disqus
About the Author
Jake Watt is the Digital Strategist at The brpr Group. A recent graduate with honors from the West Virginia University College of Business and Economics, Jake’s deep appreciation for creativity built upon a concrete business foundation creates this millennial’s dynamic presence in the digital world. Jake may be a dreamer, but studies have shown he is not the only one. Find him on Twitter here.
Digital Pivot on

Advertise on Digital Pivot
Return to Top