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What You Gain (and Lose) With Ungated Content
September 30th, 2016 by Contently
For a brief time in college, I spent my days working at Gap. As far as summer jobs go, it was pretty agreeable. There are worse ways to spend an afternoon than getting paid to fold giant stacks of faux-vintage t-shirts. I also found out that you can learn a lot about marketing while working on the front lines for a big retailer. We were instructed to ask shoppers for email addresses or zip codes...

4 Questions You Need to Answer Before You Create a Content Plan
September 29th, 2016 by Contently
One of the most important and innovative mechanical advances is the flywheel, a device used to store and conserve energy, and a critical component of everything from the steam locomotives of the early 1800s to NASA spacecrafts today. Remarkably powerful and efficient, the flywheel needs an initial torque to push it forward.
Uber Wants to Let Brands Feed You Content On Your Next Ride
September 29th, 2016 by The Verge
Uber is partnering with Yext, a New York-based startup that specializes in location data for businesses, to help online shoppers book rides to their favorite store or restaurant. The partnership will also allow corporations to serve up marketing material and ads to consumers on Uber’s platform. Depending on your point of view, that will either be super helpful or super annoying.
Facebook Live Almost Died. Now It Could Rule the Media World
September 28th, 2016 by Contently
On Monday night, Hillary Clinton and Donald Trump went head to head to make their case for why they should be America’s next leader. The stage also doubled as Facebook Live’s coronation. The social giant partnered with ABC to live stream the debates via Facebook Live, putting the much-hyped feature on the national...
Disney is Also Thinking About Buying Twitter
September 26th, 2016 by The Verge
Disney is the latest high-profile name to consider an acquisition offer for Twitter, according to a report today from Bloomberg. While a formal bid has not been placed, Bloomberg says Disney is working with Bank of America to put one together.
Where Does the Apple TV Go From Here?
September 25th, 2016 by Fast Company
It’s fair to say that the Apple TV is the device that’s had the hardest time finding a place as a "must-have" in Apple’s ecosystem. It’s always seemed to be more of an accessory to Apple’s more popular Macs, iPhones, iPads, and iPods than a standalone gadget that was designed—as the others were, for computers, phones, tablets, and music players, respectively—with a clear vision to show...
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