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The Pivot to Reality for Digital Media
November 20th, 2017 by Digiday
BuzzFeed and Vice reportedly missed revenue goals for the year; Mashable was sold for a fifth of its one-time valuation; and Oath, the Verizon unit containing Yahoo, AOL and HuffPost, laid off more than 500.

Google Maps Is Getting a Re-Design
November 16th, 2017 by TechCrunch
The company said in a blog post that it has updated driving, navigation, transit and explore maps to better highlight information that the company thinks will be most relevant.
BuzzFeed Now Has 19 Commerce Content Writers
November 15th, 2017 by Digiday
BuzzFeed’s commitment to commerce revenue continues to grow, and as a result, it’s begun pursuing commerce revenue more like a regular publisher might: through search.
How Mountain Dew is Experimenting With 360-Degree Video
November 14th, 2017 by Digiday
Mountain Dew’s ongoing work with the video games industry, including with Microsoft Xbox and Sony PlayStation, is the clearest way for it to figure out whether there’s more to 360-degree ads than the hype.
Ikea’s Boring, Long, And Pointless Ads Are Brilliant
November 13th, 2017 by Fast Company
Would you watch a eight-minute-long ad featuring two twentysomethings unsuccessfully trying to make out on a sofa? Or an ad of a teen cleaning the dishes for almost five minutes?
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