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An Advertising Campaign in a Creative State
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With hopes of being the answer to what you did on your summer vacation, Pennsylvania is campaigning in a creative state of mind. By connecting with Foursquare, the social location network app offers 100 insider tips to entice travelers to the state's hot spots.  

The campaign, "The Fantastic Roundtrip-a-Matic," is aimed at young travelers and provides an additional reason to travel, according to Steve Red, president and CCO at Red Tettemer, the tourism board's agency.

Fourscore and PA have devised rewards and discounts as virtual badges to be earned based on the amount of times visiting a recommended category (historical, dining, and shopping), tempting one to experience the best from Warhol to the Left Bank on that summer Pennsylvania sojourn.

In addition, Red Tettemer has created 20 trip itineraries for the Pennsylvania tourism site, VisitPA.com. That's impressive for a campaign that reportedly cost $1.5 million and will be promoted through Web ads on travel sites.

It’s just one endless summer because you can also be the lucky winner in a connected Facebook photo contest with grand prize  a free hotel stay in -- you guessed it -- beautiful Pennsylvania.

Happy trails.
 


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