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When Creative Goes Bad
November 4th, 2009 by Rob Frappier |
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Advertisers strive for creativity. It is at the core of practically everything we do. Sometimes, however, our efforts fall flat, leading to complete and utter embarrassment. This is an example of what can happen when creative goes bad. New York City Council candidate Joe Nardiello sought a way to catch up in the polls. Facing long odds, Nardiello and his campaign staff tossed around ideas that could close the gap. In a flash, an idea came: If Nardiello's opponent was elected, then residents in Brooklyn's Park Slope neighborhood would see their free street parking come to an end, replaced by a $200 annual parking permit.
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Are These Mac Ads Still Doing It for Us?
November 4th, 2009 by Josh Fahey |
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The Mac ads from Apple are among the most iconic in the past decade, but they seem to be getting creatively stale, a little mean, and, dare I say, a bit desperate. The latest three spots are all aimed at the Windows 7 launch. The common hook Apple keeps hanging its hat on is being number one in satisfaction. Great. That’s a good thing and certainly worthy of talking about, but that PC guy can’t be all bad. Can he? Is Apple being fair? I don’t want to debate a bunch of Mac diehards on the technical differences between the machines and operating systems. I don’t think Apple is being fair.
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Bringing a character to life: Aleksandr the Meerkat
November 3rd, 2009 by |
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I stumbled upon a campaign that is fantastic and truly brings a character to life. It’s a different take on Geico’s Gecko, but it’s more involved and essentially sets up the meerkat as the CEO of the corporation, Compare the Meerkat. The meerkat is Aleksandr, a Russian meerkat, who compares markets (get it: meerkat, market) on numerous items, not just car insurance. This campaign has absolutely everything.
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How to Create a Buzz in Recessionary Times
November 2nd, 2009 by Anna Vortman |
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It’s times like these I wish more than ever I was a New Yorker. On Thursday and Friday, Thomas Pink gave away over 1,000 individually customized shirts at a pop-up shop erected near Rockefeller Center. The stint, entitled the White Collar Shirt Bar, promoted "White Collar," a new USA Network show that premiered Friday.
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The Best Advertising Comes in Truth
October 30th, 2009 by Stu Haack |
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The days of product puffery are over. I think it’s because we’ve all developed a pessimistic and sarcastic outlook towards the world in order to shield us all from looking happy-go-lucky, and thus, stupid. These days, telling everyone why your product “glistens and sparkles” prettier than the other guy’s just doesn’t reach the core of consumers like it used to.
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FTC Trims 'Results Not Typical' From Ads
October 29th, 2009 by Tommy Liu |
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We've seen the ads of diet plans, workout equipment, regimens, and a slew of other lose-weight-and-look-great supplements. These ads have two things in common: attractive actors/models with desirable physiques and fine print that reads "results not typical."
Earlier this month, the Federal Trade Commission issued a new set of guidelines to remove the ubiquitous phrase "results not typical" from all advertisements. Advertisers now have one of two options:
1) Reveal that a spokesperson lost weight (or inches) by working out regularly, eating a balanced diet, and using their product.
2) Reveal that despite the significant amount of weight the spokesperson lost, the average person will lose far less using their product. Endorsers such as Valerie Bertinelli, Kirstie Alley, Dan Marino and others may not be too pleased with this ruling as they can now be out of a job. However, this is a win for consumers, as advertisements are forced to be more truthful, putting the consumers' weight-loss goals in realistic perspectives. I'm just glad the FTC regulated the phrase and not the hard-bodied models. No one would win in that scenario.
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