Much Ado About Privacy?
May 21st, 2013 by Dwayne W. Waite Jr. |
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In our advertising and communications bubble, we talk about how important the line is between Big Data and consumer privacy. In our meeting rooms, coffee rooms, and client briefs, all of us want to make sure that we don't cross over the line and turn the consumer off to the messages that we're sending.
But is our industry making a big deal out of nothing? |
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Beardvertise Here
May 21st, 2013 by Jessica Cherok |
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The ability to grow a majestic beard is a coveted thing. Now, it’s a profitable thing.
It’s also a silly thing. Probably a flash-in-the-pan thing, but definitely a thing.
From tattooing company logos or writing promotions on your pregnant belly to naming your firstborn after your most favorite television network... |
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Kid Rock & Jim Beam Add Experiential to Partnership
May 20th, 2013 by Dwayne W. Waite Jr. |
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Kid Rock has been the spokesperson for Jim Beam's Red Stag brand for some time. Now, the pair are taking their relationship to another level.
This year has seen an impressive increase in alcohol advertising. From vodka and brandy to whisky, the brands have not spared an expense in getting in front of the millennial consumer. One can speculate why alcohol advertising is skyrocketing... |
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Use Your Talents: Be an Awesome Creative
May 20th, 2013 by Emory Brown |
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Last night I was teaching my Thursday night class and for the opening I used a sermon I saw last week by minster T.D. Jakes, a world renowned-speaker and teacher of God’s word, to introduce my students to their very own greatness. The gifts that God has given them are the most unique gifts in the world and it makes them as special as anyone else God has made in this world. |
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Advertising Lessons From The Bluths: There’s Money in the Banana Stand
May 20th, 2013 by Tom Roarty |
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One of the biggest perks about living in New York City as a creative is the exposure to some of the world’s greatest advertising promotions. Such is the case with last week’s perfectly orchestrated campaign by Netflix for the newest season of “Arrested Development.” In an effort to promote the return of the award-winning cult classic, one of the show’s most memorable symbols, the Bluth banana stand, was erected in Midtown.
Having been a fan of the show since its inception in 2003, I, like many others, was crushed when the program was removed from the Fox lineup in 2006. “Arrested Development” was somehow lost in the cracks... |
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Show us ROI, You Get 50K
May 17th, 2013 by Dwayne W. Waite Jr. |
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Ah yes, Big Data and ROI rears its ugly head, once again. At least it's coming with $50,000. Now you have our attention.
The ANA, with sponsoring marketing data firm MarketShare, just announced a competition for any individual or organization to develop a benchmark or improve ways to measure marketing investment and ROI. The winner goes home with a $50,000 cash prize. |
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Diet Coke's Slender Vender
May 17th, 2013 by Lakai Newman |
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We are in an era where almost everything is getting thinner — from computers to cell phones right down to our favorite canned beverages. Just a few years ago, Pepsi introduced the “Skinny Can” in an effort to give a new look and meaning to its diet soda. Now, Diet Coke has upped the ante by introducing... |
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Cookie Filled with Wonder: Oreo
May 16th, 2013 by Tiana Tucker |
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What Coke is to the soft drink industry, is what Oreo aims to be for the snack food industry. The cookie brand launched its “Wonderfilled” campaign this past weekend, which started with a 30-second and 90-second commercial spots during Sunday’s Mad Men and Married to Jonas shows. |
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Working Together
May 16th, 2013 by Dwayne W. Waite Jr. |
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Our world of advertising is approaching a very interesting moment. The markets are rising, consumer confidence is up, and brands are looking to spend. As the Fed continues to boost the financial markets, those of us in the agency world are in a great position to flex our new business muscles and get out there.
But the Institute of Practitioners in Advertising (IPA), the UK equivalent... |
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Who Loves Your Brand the Most?
May 15th, 2013 by Dwayne W. Waite Jr. |
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When meeting with business owners or brand managers, we tend to spend the majority of our time talking about the audience. How it is made up? Who in the audience are the major opinion-makers? Gatekeepers? How can we make sure they see the message to spread it to the rest of the group? How can we make those gatekeepers brand advocates?
The goal of advertising is to give consumers enough accurate information for them to make a sound decision. |
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