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We Shouldn't Need to 'Skip' Real Ads
April 24th, 2014 by Dwayne W. Waite Jr.
Our cities and skies are adorned by the latest advertising posters, billboards, and car panels. Airplanes streak the sky with banners, and blinking lights brighten the night, letting you know that you should probably wear Kenneth Cole if you want to be the man we all know you want to be. Yes, we'd be the first to agree that OOH advertising has gotten a little carried away.

We All Need Awards, But at What Price?
April 24th, 2014 by Brian Keller
April 24 marks the 50th Andy Awards presentation. This starts a run of advertising award shows that wraps in the fall with the CLIOs on October 1. Agencies take “their awards” seriously. The Marcus Bailey Worldwide awards team consists of Worldwide Chief Creative Officer of Global Creative M. L. Lee and award coordinator Kat Pearce. M. L.: “How’d we do?” Kat: “We lost The Spikes Asia, Grand Prix, probably, because we reintroduced the Geo as the iGeo in Vietnam. The Vietnamese weren’t ready…”
Turn Good Customer Service into Good Advertising
April 23rd, 2014 by Dwayne W. Waite Jr.
It is very interesting to see when our fellow advertising and marketing professionals fail to see the inherent connection between customer service and advertising. As an educator, we find it hard to believe that our very students do not think of customer service as part of the marketing spectrum. Well, it is. And customer service is what wins customers...
America's Brand Identity Problem
April 22nd, 2014 by Dwayne W. Waite Jr.
It isn't a surprise that America is having issues trying to position itself. Remember the initiative, The Brand USA? It seems that though the USA is pouring money into portraying its brand to the world, it struggles...
Doritos Mystery Flavors
April 21st, 2014 by Len Kornblau
A tantalizing or perhaps “taste-lelizing” promotion/test has been created by Frito-Lay for their Doritos brand. Three secret flavors of Doritos “Jacked” have been wrapped in silver packaging without a description. Customers are invited to guess the flavor online with a chance to win $1,000. The most popular mystery flavor will be introduced and unveiled in the fall.
AdLand and Speed Bumps
April 21st, 2014 by Dwayne W. Waite Jr.
Many of us have a love/hate relationship with speed bumps. It's only natural, for speed bumps are only good for us when they work in our favor. We hate them when they slow us down, but love them when they prevent an accident, or stop the jerk in our neighborhood from doing 50mph down the street where you and your dog walk. Oh, perspective.
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