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Hair It Is: NFL Star, Pitchman Scores New Deal
September 2nd, 2010 by Briskman Stanfield |
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As James Rado and Gerome Ragni wrote in their '60s musical “Hair," "Let it fly in the breeze and not get grabbed by anyone like Kansas City’s Larry Johnson." Wait, that's not right. It could be along the lines of what was going through the minds of top execs at Proctor & Gamble, though. They weren’t the only ones to see the “beauty, the splendor, the wonder of hair.”
Lloyd’s of London has insured Troy Polamalu's long locks for $1 million. The Pittsburgh Steelers star and Head & Shoulders pitchman, who claims to have used the product since he was a boy, is insured for hair lost only on the gridiron. In the event Polamalu loses 66 percent or more of his hair within the next seven months, he will score and collect on the million dollar policy.
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Advertising Efforts That Bring Health to the Table
September 1st, 2010 by Jenny Torres |
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It's 2010, and in case you haven’t noticed, we are a generation of change. Sure, we don't have flying cars, jet packs, or teleportation devices, but futuristic ideas have emerged. Where are these futuristic ideas blossoming?
The idea of "de-junking fast food" spreads like wildfire, and 4food is the fire-starter.
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Kimberly-Clark's Latest Campaign Proves a Timely One
August 30th, 2010 by Briskman Stanfield |
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There was a time when euphemisms reigned. We all knew what the real deal intended without any disclosure of sordid details.
Today, nothing is sacred or too bold. Shock value no longer exists. We express our true selves in conversations, on social media sites, in e-mails, and in advertising.
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Outdoor Industry's Growth a Sight for More Eyes
August 27th, 2010 by Jeff Louis |
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A recently released report from the Outdoor Advertising Association of America (OAAA) indicates that revenues increased year over year for the first time since 2008, marking a 3.6 percent rise to $1.88 billion in the second quarter this year. It marks the largest bump since 2007, when the medium saw a 6 percent spike.
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Will Svedka's Campaign Work Out?
August 26th, 2010 by Briskman Stanfield |
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How do you like your vodka, with a splash of endorphins? Yes, fitness and alcohol comprise the latest recipe at David Barton Gyms in Chicago, Miami, and New York City. The concept began when the gyms initiated a cocktail hour following workouts. Svedka’s "fembot" commercial debuted earlier this year and is another brand to join the long list of distilled spirits to use TV as an ad medium.
While in the best of spirits and an interesting way to increase membership and participation levels, David Barton can’t take all the credit.
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