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The Need for Paid Creativity Will Never Go Away
July 29th, 2010 by Josh Fahey |
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Sometimes we let fear get to us and lose sight of one simple fact: As long as clients need to convince consumers to purchase their products and services, the ad industry will never disappear. Clients need creativity and are willing to pay if you can help them accomplish their goals.
From time to time a new technology comes along that convinces clients they don’t need your creativity anymore, so they cut back or let us go entirely. It’s a cycle that has happened time and time again, from the first shopkeeper who put up a painted sign to attract more business to the latest application of Facebook.
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The Power of a Great Ad Campaign
July 27th, 2010 by Stu Haack |
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Before delving into the main portion of this article, I’d first like to clearly define what I mean by the term "great."
In the sense of advertising, it refers to an ad or campaign that transcends time and trends. It describes a truly creative and inspiring idea that has enough emotional, logical, or persuasive rhetoric to consistently move large portions of consumers to act. Simply put, it has zing.
What can great marketing campaigns achieve for a brand?
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'Mall Hauls' as Campaigns Don't Carry Much Weight
July 26th, 2010 by Briskman Stanfield |
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Is neurotic social exhibitionism the next advertising frontier? As trends come and go, bloggers beware: You soon could become history. "Haul" vlogs (video logs) have became popular as girls record their recent mall purchases at home and post the videos on various social outlets. USA Today reported over 59,000 hauls have been added to YouTube, and $50 billion is expected to be spent on back-to-school goods.
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