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WWII in HD: Tone matters
November 20th, 2009 by Pete Kahn |
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While listening to Internet radio, Pandora to be specific, I noticed The History Channel has been frequently airing a 30-second spot for "WWII in HD." The announcer's tone in the spot is far too Hollywood B-movie and upbeat for something like a documentary on WWII. The same announcer could just as easily be selling the next Stallone action flick. It felt especially insincere when he mentions the fact that “the only people to experience war like this are the ones who lived it -- until now!” With the repetition this spot has been receiving on Pandora, there was no need for gimmicks. This series was given a slew of easily recognizable Hollywood talent to narrate, and yet it was decided to cheapen it with a B-movie 30-second spot.
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The Pros of Pro Bono
November 19th, 2009 by Stu Haack |
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I recently read an article in Inc. magazine that made me sit back in my chair and think, “Duh!” The article was about a Texas-based advertising agency that had lost much of their existing business amid the recession and was struggling to procure new acquisitions. This situation isn’t too far from my reality or any other advertising agency's right now. Rather than continuing to fight an uphill battle, this agency chose to reach out to those in need.
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Wendy’s: You Know When It’s Safe
November 18th, 2009 by Josh Fahey |
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It has been a couple of months, and Wendy’s hasn’t pulled their latest campaign, so maybe it's working. Everyone has seen the brand-identity crisis Wendy’s has gone through in the past few years. From the horrid spots with the guy in the red wig to the failed attempt at branding a fast-food restaurant as something other than a fast-food restaurant, Wendy’s seems to be repeating the same mistakes with their product offerings and marketing strategies. Wendy's shifts the focus from their core competency, and then they fail. Wendy's shifts back to what they do well, and then they succeed. Now they’ve gone back to what they do well again. Guess what? It seems to be working.
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Confusion Comes to a Theater Near You
November 17th, 2009 by Tommy Liu |
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If you live in Los Angeles (or any major metropolitan area I'm assuming), you've probably seen this picture (left) plastered on posters, buses, bus stops, billboards, and anywhere else they can slap this angry illustration. For the uninitiated, it's a movie poster for "Ninja Assassin," which opens Thanksgiving day. It's an interesting poster as it reveals a man aggressively wielding what looks to be a blade attached to a chain with blotches of blood stained all over the poster and the telling title beneath him. Now, anything involving ninjas has my full attention, and the fact it's rated R suggests I bring a friend or two, but what particularly interests me about this poster is the star (Rain) is missing the upper portion of his face.
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FDA Concludes Hearings on Internet and Social Media
November 16th, 2009 by Anna Vortman |
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Last Thursday, November 12, the long-awaited FDA hearings regarding pharmaceutical promotion online began in a shoulder-to-shoulder conference room in Washington D.C. Over 60 speakers presented during the two-day conference (which also streamed live), out of some 800 who tried to register. For FDA-regulated medical manufacturers, agencies, online publishers, and patients, the hearings were a much-needed step towards the establishment of groundwork for the role social media will play in Pharma marketing.
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