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The Millennial Generation: Misplaced or Misunderstood?
March 11th, 2010 by Megan Green |
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A theory about Millennials (aka Generation Y or anyone born after 1980) says they feel entitled to get that big salary straight out of college without working for it. It’s been mentioned that Millennials have a bad work ethic, as we’ve been spoiled and coddled by parents and sports teams that have no winner or loser, just a trophy for everyone. It is true that some seemingly feel entitled; however, this holds true for any generation.
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The Real Cover Story in Depp
March 10th, 2010 by Briskman Stanfield |
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Did someone fall down the rabbit hole at the Los Angeles Times by allowing a fake front-page wrap, even if it was a larger-than-life picture of easy-on-the-eyes Johnny Depp?
At first glance, Friday’s paper looked like the Joker took over the daily news, but it was Disney instead.
A fake front page had Depp as the Mad Hatter, from the new Disney film, "Alice in Wonderland." However, what most likely threw readers was the layout’s authenticity.
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Study Finds Binge Drinking PSAs Might be Ineffective
March 9th, 2010 by Jeff Louis |
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The Kellogg School of Management at Northwestern University in Evanston, Illinois will release a study that shows PSAs discussing binge drinking may actually lead to higher incidence of binge drinking. The study is to be printed in the Journal of Marketing Research later this year.
The study is based on interviews with undergraduate students who were shown anti-alcohol ads similar to those which ran in Canada during an awareness campaign. The study is reported to show that the PSAs, which rely on guilt and shame, actually have the opposite effect.
According to the report, the target audience already feels guilty about their behavior and resists advertisements that play on this emotion. The study suggests these feelings cause the audience to disassociate themselves from the problem.
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Here Comes the 'Urban' Bride
March 8th, 2010 by Briskman Stanfield |
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When a 60 billion-dollar industry is there for the taking (or asking), it’s hard not to say I do. Yes, eventually everyone feels the urge to commit and head to the chapel of love, including the kitschy, cool Urban Outfitters crowd.
Just three months shy of June, arguably the most popular month for weddings, Urban Outfitters is busting at the seams with good retail news. According to New York Fashion, the company released its fourth-quarter results and had a 91.6 percent increase in net income and a 15.8 percent increase in sales. Then, they announced their impending nuptials of the totally hip with a match made in heaven: wedding gowns.
The gowns will adorn the Anthropologie label. The collection also will be available online first and include bridesmaid dresses, jewelry, accessories, shoes, invitations, and a bridal registry.
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Steer Clear of Billboards
March 5th, 2010 by Briskman Stanfield |
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Just when we figured out how to talk and navigate safely, a new visual distraction appears in our midst. What some critics refer to as “television on a stick" are digital billboards.
This new and cool trend, described as “the glow of Times Square with the immediacy of the Internet," displays images that change every six-to-eight seconds, as advertisers flash timely messages, in-game scores, headlines, special deals, or play music.
While the billboard industry claims the signs do not use any video or graphics that would distract drivers.
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