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Lexus Takes More Media Buying In-House
April 8th, 2019 by Digiday
Branded content, rather than media deals, will be the ones Lexus mainly leads on given they don’t always require the buying power of an agency.

Look Out Foodies, Here Comes 'Kranch'
April 4th, 2019 by Delish
Heinz is adding to its hybrid condiment line with the introduction of 'Kranch', a combination of ketchup and ranch dressing.
Ferrero Group Acquiring Several Kellogg Brands
April 1st, 2019 by Forbes
The deal encompasses Kellogg’s cookie, fruit and fruit-flavored snack, ice cream cone and pie crust businesses, which generated a combined $900M in 2018.
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