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Inside Saatchi and P&G’s Clever Super Bowl Takeover
February 6th, 2018 by Adweek
Tide’s wildly ambitious plan was much more involved than your average Super Bowl spot. The brand’s goal was to take over the Super Bowl.

Amazon Wins USA Today's Ad Meter
February 5th, 2018 by USA Today
When Alexa loses her voice, celebrities—including Rebel Wilson, Cardi B, and Anthony Hopkins—help her get it back.
Behind the Scenes at the 'Puppy Bowl'
February 1st, 2018 by LA Times
First broadcast 13 years ago, the "Puppy Bowl" has morphed from a novelty counterprogramming experiment into must-see television.
Droga5 Places CCO on Leave, Hires Firm to Investigate Him
January 31st, 2018 by Adweek
A Droga5 representative said Tuesday that the New York agency has hired an outside firm to investigate chief creative officer Ted Royer and that Royer has taken a leave of absence.
Gap is Trying Really Hard Not to Screw Up Its Logo Again
January 30th, 2018 by Fast Company
The last time Gap messed around with logos was in 2010. It presented a new logo that made the fashion retailer look something like an enterprise IT company. The internet hated it.
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