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Weight Watchers Keeps Gaining (Because, Well, Oprah)
August 7th, 2017 by AdAge
Weight Watchers International Inc., reported big gains on Thursday–revenue rose 10.3% to $341.7 million, while profit soared 48.1% to $45.2 million—the first quarter of results announced since its newly appointed CEO, Mindy Grossman, joined the company. Grossman praised the work done before she joined...

When Publicis Groupe Boss Said “Non,” Madison Avenue Listened
August 4th, 2017 by Stuart Elliott
There was, for once, big news at the annual advertising festival in Cannes, France, but it had nothing to do with who won the grand prizes. Er, um, pardonnez-moi, grand prix. Rather, the 2017 event – formally, the Cannes Lions International Festival of Creativity – will be remembered for a startling announcement midway through by Arthur Sadoun...
How Moat Mastered the Art of the Ad Tech Pivot
August 3rd, 2017 by Digiday
Fresh off an $850 million acquisition by Yahoo, Right Media CEO Michael Walrath and board members Noah and Jonah Goodhart thought their next big ad tech venture was a crowdsourced marketplace meant to connect ad creators with brands. Despite their respect in the ad industry and connections to the largest investors in Silicon Valley and some of media’s biggest...
Nostalgic 4th Graders Reminisce About Simpler Times in Funny Go-Gurt Ads
August 2nd, 2017 by The Drum
Go-Gurt’s latest campaign features two curmudgeonly fourth graders who are fed up with just how easy life is for the third graders below them. The tongue-in-cheek spots feature Tim & Charlie, two friends who spend their days reminiscing about the good old days when hoverboards didn’t exist yet...
Advertising Generates More Than Half of Revenue Sources for Mobile App Developers
August 1st, 2017 by The Drum
With 55% of total mobile publisher revenue generated from ads, app developers are increasingly looking to continued growth in mobile publisher revenue. The greatest contributor to this category is mobile video ad monetization. Indeed, 31% of mobile publisher revenue comes from mobile video ads according to a recent report by AdColony.
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