|Why Images are the Next Frontier for Ad Targeting
June 12th, 2017 by Digiday
||Digital media is in the midst of a transition from a primarily text-based medium to a visual-led one. That means advertising needs to catch up, not just in its form but also its targeting.
The text internet is comparably easy for targeting, either keyword-based or semantic. But with the visual web, there’s often a dearth of such data for handy targeting. But a number of brands have started using images to both segment and target their audiences. Coca-Cola, Nike, Jaguar, Sea World and dairy-substitute brand...
|Ad Blocking Is Not The Best Answer
June 7th, 2017 by The Ad Contrarian
||Here in the War Room at The Ad Contrarian Worldwide Headquarters, we are uncomfortable with the idea of ad blockers. As unrepentant ad people, we don’t like the idea. And yet, we use ad blockers.
According to PageFair there are now over 600 million connected devices in the world sporting ad blockers.
|Droga5 Creates ‘Public Displays of Application’ for CoverGirl
June 6th, 2017 by The Drum
||Anyone who rides the New York City subway is familiar with the MTA’s ‘Courtesy Counts’ campaign, which encourages riders to use good manners during commutes.
While the posters urge riders to avoid doing things like clipping their nails or eating while on the train, they also call out people who “primp” on the subway...
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