TalentZoo.com |  Flack Me |  Digital Pivot |  Beneath the Brand Archives  |  Categories
Why Dove’s New Real Beauty Bottle Designs are a Brand Value Lost in Translation
May 12th, 2017 by The Drum
When Dove’s Real Beauty campaign first launched, it wrapped women everywhere in the feel-good factor and inspired them in a whole new way. We felt closer to the brand. We liked and trusted it for knowing us. Now, Dove has sparked our emotions once again, although maybe not quite in the way they were envisaging.

Confirmation Bias is Derailing Great Advertising
May 11th, 2017 by The Drum
The notion of confirmation bias is getting airtime these days because of its overwhelming effect on political opinions. Because confirmation bias is inextricable to being human, we’re each genetically programmed to rationalize evidence — research, data, a comment made by an influential person, even a story you overheard — to align with our preconceived beliefs...
How Vice Plans to Prove to Advertisers Its Branded Content Works
May 10th, 2017 by Digiday
Vice Media is the media empire largely built off being an ad agency. For years, the Brooklyn media company has worked closely with brands to make them cool, or at least make their brands part of cool content. Now, Vice wants to prove to advertisers that this kind of branded content is effective while giving them...
Oreo is Asking Fans to Dream Up Its Next Oddball Flavor
May 9th, 2017 by The Drum
Oreo is taking a page of out of Lay’s playbook for its latest campaign. In similar fashion to Lay’s popular ‘Do Us A Flavor’ promo, Oreo is asking fans to come up with its next cookie flavor for a chance to win $500,000 and “unprecedented” access to some of the brand’s top-secret creations.
Nike’s #Breaking2 Stunt Hailed as Marketing Triumph
May 8th, 2017 by The Drum
For Nike, this was glorious failure. The sportswear giant’s attempt to propel one of its athletes to the “impossible” feat of a sub-two-hour marathon may have come up an agonising 26 seconds short, but the #Breaking2 “moonshot” is likely to be remembered for setting new standards in sports marketing regardless. Early this morning at the Monza Formula One racetrack in Italy, 32-year-old Kenyan Eliud Kipchoge...
Previous | Next
Beyond Madison Avenue on
Advertise on Beyond Madison Avenue

Return to Top