|Snapchat to Let US Advertisers Track When Customers Visit their Stores
April 14th, 2017 by The Drum
||Snapchat is to start offering more location data to marketers in the US, allowing them to better track the efficacy of their ads in the offline world.
A new tool called Snap to Store has been in beta testing with a select number of brands and will now let advertisers with physical stores in the States see how in-store traffic correlates the Snap campaigns.
|UK Ad Agencies Rethink the University Degree as a Job Requirement
April 13th, 2017 by Digiday
||Advertising might have its roots with the working class, but the university degree has long been a requirement. Now, with rising education costs and a lack of diversity, several U.K. agencies are reassessing their reliance on graduate schemes that take in groups of recent university grads.
In January, Dentsu Aegis Network, JWT and CHI & Partners all welcomed their first non-degree candidates.
|Gender Equality Movements in Advertising are Making Gains
April 11th, 2017 by The Drum
||For its Spring 2016 campaign, high-end shoe company Stuart Weitzman used three naked supermodels in an effort that looks very much like an advertisement from a bygone era.
“It’s three of the most powerful supermodels in the world reduced to three objects wearing shoes,” said Madonna Badger...
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