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Snapchat to Let US Advertisers Track When Customers Visit their Stores
April 14th, 2017 by The Drum
Snapchat is to start offering more location data to marketers in the US, allowing them to better track the efficacy of their ads in the offline world. A new tool called Snap to Store has been in beta testing with a select number of brands and will now let advertisers with physical stores in the States see how in-store traffic correlates the Snap campaigns.

UK Ad Agencies Rethink the University Degree as a Job Requirement
April 13th, 2017 by Digiday
Advertising might have its roots with the working class, but the university degree has long been a requirement. Now, with rising education costs and a lack of diversity, several U.K. agencies are reassessing their reliance on graduate schemes that take in groups of recent university grads. In January, Dentsu Aegis Network, JWT and CHI & Partners all welcomed their first non-degree candidates.
Native Ad Spend Surpasses Growth Expectations, Latecomers Benefiting from Best Practices
April 12th, 2017 by The Drum
With native ad spend increasing by a whopping 600% from 2014 to 2016, and expected to reach $28bn by 2018, benchmark results from a recent study show that early adopters like automotive and B2B tech have had a rocky relationship with native ads. With these early adopters - which also include industries...
Gender Equality Movements in Advertising are Making Gains
April 11th, 2017 by The Drum
For its Spring 2016 campaign, high-end shoe company Stuart Weitzman used three naked supermodels in an effort that looks very much like an advertisement from a bygone era. “It’s three of the most powerful supermodels in the world reduced to three objects wearing shoes,” said Madonna Badger...
In Case You Missed It: Advertisers Aren’t Pulling Out of YouTube Just Yet
April 10th, 2017 by Digiday
You’ve reached the end of another week, and so have we. So sit back (maybe with a can of Pepsi? OK, maybe not…), and catch up on the important stories you may have missed. Or just scroll to the bottom for your full list of weekend reads. Advertisers aren’t pulling out of YouTube. At least not yet.
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