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Making the Man-Child Matter: How Cap’n Crunch Founds its Real Audience
March 13th, 2017 by The Drum
If you're a certain kind of baby boomer, you may have enjoyed the relatively care-free 70s and 80s staying up ‘til all hours, larking about and hitting the kitchen cupboards around midnight on the hunt for chocolate bars, toast and jam and, in my case, huge bowls of cereal. I still have all the free merchandise today - playing cards, breakfast bowls, yo-yo's etc.

Hidden Valley Pulls Out All the Stops for National Ranch Dressing Day
March 10th, 2017 by The Drum
Happy National Ranch Dressing Day! To celebrate, Hidden Valley Ranch is launching an online store, the Hidden Valley Ranch Outlet, which will include branded swag like tees and totes, as well as a ranch fountain - which the brand says it livestreamed during the Super Bowl – and jewel-encrusted Hidden Valley Ranch bottles.
How Blue Apron Evangelizes the Message it's More Than Food in a Box
March 9th, 2017 by The Drum
Meal delivery service Blue Apron, which says it provides “perfectly portioned ingredients and step-by-step recipes”, is not the only game in town. In fact, just this week, seemingly invincible New England Patriots quarterback Tom Brady announced he is teaming with plant-based meal delivery service Purple Carrot...
Facebook Launches 'Advanced Measurement' So Advertisers Can Compare Its Effectiveness
March 8th, 2017 by Business Insider
Facebook announced Tuesday it is rolling out a service called "Advanced Measurement" to all advertisers — not just its biggest spenders — that will allow them to measure the effectiveness of their campaigns across Facebook's properties versus how they performed on competitor sites and apps.
5 Trends Taking Over the Ad World This Week (and Beyond)
March 7th, 2017 by The Drum
Lisa Utzschneider, Yahoo's chief revenue officer, gives her opinion on what's likely to be top of the agenda for marketers that are increasingly trying to get to grips with digital, as well as prove the efficacy of these efforts. The core components of this include: adtech; data...
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