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The Graying of America Affects Advertising
December 17th, 2012 by Dwayne W. Waite Jr.
America is getting older. According to a demographer from the Brookings institution, the U.S. had never had a state that had a median age over 40. The closest at the time was West Virginia in 2010, with a median age of 38.9 years old. That record was broken, by several states, according to this past Census study. West Virginia's 2010 median age was 41.3, which wasn't the oldest. As Americans age, we have all seen media usage change too. Some usage changed in the way we expected; other usage did not.

Why Hire A-List Actors for Faceless Voiceover Work?
December 17th, 2012 by Edwina Owens Elliott
You’re kicking back watching your favorite program on television when a commercial comes on. It’s for Honda. Or Budweiser. Maybe Visa. Tuning it out, you check your phone for text messages or tap your iPad awake for a quick peek when suddenly your ears, on their own, zoom back in on the TV ad. That voice. It’s someone you know. Maybe someone you’ve heard for years and years. But…you just can’t put your finger on it. Who IS that? It could be George Clooney. Or Morgan Freeman. Maybe it’s Lauren Bacall. Or Wanda Sykes. It’s a well-known movie actor or performer with a voice that some might recognize. Morgan Freeman smoothly presides over the Visa spots.
Consumers: Not Fans of the Strange
December 14th, 2012 by Dwayne W. Waite Jr.
Consumers are a wiley bunch, aren't they? Nowadays they demand all access to information, they demand to know how and where their favorite things are made or how services are provided, and they even want to have dialogue with the powers behind the brands they patron. And of course, we oblige. But we should not take consumers' want for information as a sign of them being risk-takers. Far from it, actually. A study being published in the Journal of Consumer Research demonstrates that the more a consumer recognizes a product, the more likely they will pick it.
An Obscure Holiday Advertising Element
December 14th, 2012 by Tom Roarty
The stresses of the holidays affect everyone from merchants to consumers. What to get, and where to get it, has become a part of the process for most of us, and what was once a spiritual time of year is now a commerce-driven event. It is a time when advertisers tell you about the product you need to have in some of the most creative presentations ever. However, there are ways businesses are luring in consumers without the help of any traditional or digital campaigns. Across the street from the southwestern corner of Central Park in New York City is the Time Warner Center, is an upscale mall home to such high-end luxury shops as A|X Armani Exchange, Coach, and Bose, to name a few.
Say Audios To LOUD Audio Spots
December 13th, 2012 by Briskman Stanfield
Have you ever wondered ‘why your TV volume has a mind of its own during commercial breaks? It is not your television. It is no fluke. It is planned! Square showbiz, this is an advertising sound blast meant to call “Atten-HUT!” to viewers. In their own bizarre blaring way, those disturbing commercials were intended for people to tune in, instead of out.
Shh! FCC Turns Down Commercial Volume
December 13th, 2012 by Dwayne W. Waite Jr.
The Commercial Advertising Loudness Mitigation, or CALM, officially goes into effect today. The CALM Act, passed in 2010, requires that commercials be at the same volume or lower than the program they accompany. The CALM Act, passed via voice vote in the House and unanimously in the Senate, will not be held under strict monitoring by the FCC, but the FCC will judge compliance based on the number of consumer complaints.
The 4A's Does Stuff After All
December 12th, 2012 by Dwayne W. Waite Jr.
We give the 4A's a tough time. As one of the premier organizations for advertising agencies, the 4A's is a group that we expect a lot from. It just seems that when tough questions and difficult conversations come to the forefront of the industry, the 4A's shows its soft backbone and vomits up an even softer answer, hoping that the answer will appease the mob.
Why Kay Jewelers Warms Our Hearts Every Christmas Season
December 12th, 2012 by Heather Ewert
Every Christmas season, Kay Jewelers releases a commercial that is supposed to represent a moment of pure, unaltered bliss for women: After a year of hard work and playing the diligent wife, the go-getter at work, the dinner maker, the errand runner, and the all-around problem solver...
At the Plate with Two Strikes
December 11th, 2012 by Dwayne W. Waite Jr.
If you are familiar with baseball, then you know why, as a batter, being at the plate with two strikes is not a place you want to be. When the count is 0-2, it throws the advantage from the batter to the pitcher. The pitcher knows that in order for the batter to "stay alive," they have to swing at anything close and around their strike zone. The batter knows that too. Now the batter was to keep an even closer eye on their surroundings, and take a risk when they need to, in order to avoid striking out. This is the position marketers and advertisers find themselves in. At least according to the latest research. Eloqua compiled research into an inforgraphic that looked at the relationship between the C-suite and marketers. According to their study, 80% of CEOs say that they don't really trust...
So You Want to Start Your Own Advertising Shop
December 11th, 2012 by Brian Keller
So, you’re one word away, one concept away, one design away from just the right age, just the right experience, just the right budget, just the right client, just the right agency and just the right job in just the right place where you will find someone who looks like January Jones or John Hamm and they’re interested in not only sleeping with you but staying with you after they sober up. And they have no personality flaws.
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