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EU's Gender Directive Stirs Up YouTube Campaign
November 15th, 2012 by Dwayne W. Waite Jr.
It only takes a silly government issue for a viral campaign to come to life. The background: in March 2011, the European Court of Justice (ECJ) ruled in favor of a Belgian consumer group that was challenging the insuring practices of life and pension providers. The ruling meant that life and pension insurers will no longer be able to price policies in the EU based on gender. The ruling, known as the EU Gender Directive, goes into effect on December 21, 2012. The ruling affects life and pension insurers, as well as...

False Advertisements and You
November 15th, 2012 by Matthew Busby
The average person sees hundreds if not thousands of ads every day. How do consumers decide which ads are false or true? That is the question. Consumers want to believe everything they hear. Well, in this day and age, society is a little bit more skeptical than they used to be.
Campaign Celebrates Babar's 80th Year
November 14th, 2012 by Dwayne W. Waite Jr.
Long Live Babar, King of the Elephants! Babar and his Queen Celeste will be celebrating their 80th anniversary in the United States in 2013. The anniversary will kick off with an advertising campaign estimated to cost around $100,000 and has the purpose to reintroduce Babar and his elephant kingdom to American children and their parents and grandparents.
Coke's Found Its Happy Place
November 14th, 2012 by Kevin Weaver
If imitation is the sincerest form of flattery, then Facebook, Twitter, and Instagram should all be blushing over Coca-Cola's new Happy Places social network. Coke is creating a social network where users can create profiles, follow friends, and post their "happy places" through words or images. The free iOS mobile app was released on Nov. 1. Earlier models have already been created for Android and Blackberry devices and while the domain name was registered back in June, happyplaces.com is still not active.
What is Advertising Telling the Public?
November 13th, 2012 by Dwayne W. Waite Jr.
We would liken advertising to the barometer for the economic environment. What we see on TV, mobile, and the several other screens can show the hand that businesses are trying to play. For example, during the height of the Great Recession, we saw messages focusing around stability, foundational wisdom, and assurances that these firms were going to stick around. We also saw massive sales and discounts. It only makes sense; during a time where unemployment is high...
Do We Take Advertising Too Seriously?
November 12th, 2012 by Dwayne W. Waite Jr.
Interesting question. In today's business environment, it would seem that we are not taking advertising seriously enough. From consumer advocacy groups and regulatory groups here in the U.S. and internationally to disillusioned communications professionals, we would think that the conversation on how business is conducted revolves around how advertising is evolving. Could we be wrong? In the communications industry, we all trade stories about getting to work early, staying late...
How to Get a Job in Advertising (It Ain't Easy)
November 9th, 2012 by Brian Keller
Advertising “headhunters” help get jobs for people. They collect “portfolios” (also called books; these are mostly online, sometimes physical) of work done by advertising people and arrange interviews, etc. They usually have strong relationships with a number of different ad agencies and represent talent to the agencies.
There's Bad...And Then There's PETA
November 9th, 2012 by Dwayne W. Waite Jr.
We love animals. We really do. This past summer we even rescued a puppy from an adoption agency that found it at a kill shelter. Every pet deserves a good, loving home. And when it comes to animals at all levels, we respect the sentiments of others when it comes to treating animals ethically. We personally do not believe in the meatless lifestyle, but...
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