Long Live Babar, King of the Elephants!
Babar and his Queen Celeste will be celebrating their 80th anniversary in the United States in 2013. The anniversary will kick off with an advertising campaign estimated to cost around $100,000 and has the purpose to reintroduce Babar and his elephant kingdom to American children and their parents and grandparents.
If imitation is the sincerest form of flattery, then Facebook, Twitter, and Instagram should all be blushing over Coca-Cola's new Happy Places social network. Coke is creating a social network where users can create profiles, follow friends, and post their "happy places" through words or images. The free iOS mobile app was released on Nov. 1. Earlier models have already been created for Android and Blackberry devices and while the domain name was registered back in June, happyplaces.com is still not active.
We would liken advertising to the barometer for the economic environment. What we see on TV, mobile, and the several other screens can show the hand that businesses are trying to play. For example, during the height of the Great Recession, we saw messages focusing around stability, foundational wisdom, and assurances that these firms were going to stick around. We also saw massive sales and discounts. It only makes sense; during a time where unemployment is high...
Interesting question. In today's business environment, it would seem that we are not taking advertising seriously enough. From consumer advocacy groups and regulatory groups here in the U.S. and internationally to disillusioned communications professionals, we would think that the conversation on how business is conducted revolves around how advertising is evolving.
Could we be wrong?
In the communications industry, we all trade stories about getting to work early, staying late...
Advertising “headhunters” help get jobs for people. They collect “portfolios” (also called books; these are mostly online, sometimes physical) of work done by advertising people and arrange interviews, etc. They usually have strong relationships with a number of different ad agencies and represent talent to the agencies.
We love animals. We really do. This past summer we even rescued a puppy from an adoption agency that found it at a kill shelter. Every pet deserves a good, loving home. And when it comes to animals at all levels, we respect the sentiments of others when it comes to treating animals ethically. We personally do not believe in the meatless lifestyle, but...
The American economy has been quite the case study. From its humble roots in farming and agriculture to the Industrial Revolution to where we are now, a system based primarily on consumption, supplemented by speculation. Oh the places we'll go.
Throughout the decades, the American consumer has been rising in importance.
It seems like every year, the Christmas or holiday shopping season starts earlier and earlier. While most people would guess that it starts the day after Thanksgiving, aka “Black Friday,” it’s actually started much earlier this year. So if you or your clients haven’t kicked off your holiday marketing and advertising plan, you may want to hurry up before you’re left in the dust.
One of the worst tasks for any designer comes when it is actually time for them to make money off of their work. The idea of trying to sell someone on a design that we obviously love — otherwise, why would we have presented it to you in the first place? — the idea of this makes the majority of us creative cringe. We all know people are usually going to love or hate our work. Non-emotion evoking design should fall in the category of hate, by the way, but to put a price on it is not an easy task for us to do. Yet, it is necessity if we want to make this our profession and be considered successful at it.
Although talent may get you in the door, getting paid is what keeps our lights on.