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Do We Take Advertising Too Seriously?
November 12th, 2012 by Dwayne W. Waite Jr.
Interesting question. In today's business environment, it would seem that we are not taking advertising seriously enough. From consumer advocacy groups and regulatory groups here in the U.S. and internationally to disillusioned communications professionals, we would think that the conversation on how business is conducted revolves around how advertising is evolving. Could we be wrong? In the communications industry, we all trade stories about getting to work early, staying late...

How to Get a Job in Advertising (It Ain't Easy)
November 9th, 2012 by Brian Keller
Advertising “headhunters” help get jobs for people. They collect “portfolios” (also called books; these are mostly online, sometimes physical) of work done by advertising people and arrange interviews, etc. They usually have strong relationships with a number of different ad agencies and represent talent to the agencies.
There's Bad...And Then There's PETA
November 9th, 2012 by Dwayne W. Waite Jr.
We love animals. We really do. This past summer we even rescued a puppy from an adoption agency that found it at a kill shelter. Every pet deserves a good, loving home. And when it comes to animals at all levels, we respect the sentiments of others when it comes to treating animals ethically. We personally do not believe in the meatless lifestyle, but...
Should We Cheapen the 'American' Brand?
November 8th, 2012 by Dwayne W. Waite Jr.
The American economy has been quite the case study. From its humble roots in farming and agriculture to the Industrial Revolution to where we are now, a system based primarily on consumption, supplemented by speculation. Oh the places we'll go. Throughout the decades, the American consumer has been rising in importance.
You’re Too Late…Christmas Already Started
November 8th, 2012 by Aaron Whitaker
It seems like every year, the Christmas or holiday shopping season starts earlier and earlier. While most people would guess that it starts the day after Thanksgiving, aka “Black Friday,” it’s actually started much earlier this year. So if you or your clients haven’t kicked off your holiday marketing and advertising plan, you may want to hurry up before you’re left in the dust.
Confidence is Half the Sell
November 8th, 2012 by Tom Roarty
One of the worst tasks for any designer comes when it is actually time for them to make money off of their work. The idea of trying to sell someone on a design that we obviously love — otherwise, why would we have presented it to you in the first place? — the idea of this makes the majority of us creative cringe. We all know people are usually going to love or hate our work. Non-emotion evoking design should fall in the category of hate, by the way, but to put a price on it is not an easy task for us to do. Yet, it is necessity if we want to make this our profession and be considered successful at it. Although talent may get you in the door, getting paid is what keeps our lights on.
Give It Up, Attack Ads
November 7th, 2012 by Tim Lombardi
When it comes to advertising and politics, there seem to be only two schools of thought: Negative and Positive. Ideally, we would all love to see the end of the negative attack ad run by nearly all political platforms. Attack ads are hateful and excessive, but they're also wildly successful. In fact, a candidate with a 1,000-ad advantage over a competitor would only see a 0.5% rise in their favor if they ran on a positive campaign strategy. Even if you're one of those people who groans when one of those dark, negative advertisements interrupts your broadcast...
Will CMOs Get Their Acts Together?
November 7th, 2012 by Dwayne W. Waite Jr.
The consumer is making moves, and in order for retailers to know what those moves are, organizational restructuring is necessary. At least, that is what RSR Research believes. The economic environment these past ten years have not been kind to many retailers.
Brand Conducts Live Research on Families and Food
November 6th, 2012 by Dwayne W. Waite Jr.
As the world shifts its attention to how its people can live together in more populated areas, certain issues are pushed to the forefront. Brands and ad folks have to think about how the message of sustainability and conservation will reach the masses. How will people be convinced that changing their consumption habits will be the way to go?
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