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Should We Cheapen the 'American' Brand?
November 8th, 2012 by Dwayne W. Waite Jr.
The American economy has been quite the case study. From its humble roots in farming and agriculture to the Industrial Revolution to where we are now, a system based primarily on consumption, supplemented by speculation. Oh the places we'll go. Throughout the decades, the American consumer has been rising in importance.

You’re Too Late…Christmas Already Started
November 8th, 2012 by Aaron Whitaker
It seems like every year, the Christmas or holiday shopping season starts earlier and earlier. While most people would guess that it starts the day after Thanksgiving, aka “Black Friday,” it’s actually started much earlier this year. So if you or your clients haven’t kicked off your holiday marketing and advertising plan, you may want to hurry up before you’re left in the dust.
Confidence is Half the Sell
November 8th, 2012 by Tom Roarty
One of the worst tasks for any designer comes when it is actually time for them to make money off of their work. The idea of trying to sell someone on a design that we obviously love — otherwise, why would we have presented it to you in the first place? — the idea of this makes the majority of us creative cringe. We all know people are usually going to love or hate our work. Non-emotion evoking design should fall in the category of hate, by the way, but to put a price on it is not an easy task for us to do. Yet, it is necessity if we want to make this our profession and be considered successful at it. Although talent may get you in the door, getting paid is what keeps our lights on.
Give It Up, Attack Ads
November 7th, 2012 by Tim Lombardi
When it comes to advertising and politics, there seem to be only two schools of thought: Negative and Positive. Ideally, we would all love to see the end of the negative attack ad run by nearly all political platforms. Attack ads are hateful and excessive, but they're also wildly successful. In fact, a candidate with a 1,000-ad advantage over a competitor would only see a 0.5% rise in their favor if they ran on a positive campaign strategy. Even if you're one of those people who groans when one of those dark, negative advertisements interrupts your broadcast...
Will CMOs Get Their Acts Together?
November 7th, 2012 by Dwayne W. Waite Jr.
The consumer is making moves, and in order for retailers to know what those moves are, organizational restructuring is necessary. At least, that is what RSR Research believes. The economic environment these past ten years have not been kind to many retailers.
Brand Conducts Live Research on Families and Food
November 6th, 2012 by Dwayne W. Waite Jr.
As the world shifts its attention to how its people can live together in more populated areas, certain issues are pushed to the forefront. Brands and ad folks have to think about how the message of sustainability and conservation will reach the masses. How will people be convinced that changing their consumption habits will be the way to go?
How are Agencies Finding Clients?
November 5th, 2012 by Dwayne W. Waite Jr.
While AdLand is figuring out its identity in this new world of technology and information, agencies too are floundering around trying to secure ways and means to stay relevant. It is truly an exciting time to be in advertising. One of the ways agencies are trying to stay afloat is bolstering their client rosters.
If You Think You're Too Old, You Are
November 5th, 2012 by Brian Keller
People are working longer. A whole generation is flying into their sixties and seventies. They are becoming a huge market unto themselves. Someone needs to speak with grace, humor, and insight to these emerging markets. There are products aimed at mature markets. There are agencies springing up and concentrating on selling to the aging and aged market.
Here's an Idea: Ideas Are Still the Commodity That Counts
November 2nd, 2012 by Brian Keller
Lately, many ad discussions have been centered around the always-delightful subject of writing vs. art direction et cetera, et cetera. “There aren’t enough writers.” “There are too many writers.” “No one hires writers." “There are plenty of jobs for writers.“ “Writers don’t get paid enough.” “Writers get paid too much.” "I’m a Copy Writer and Copy Writers used to come up with solutions; now they just write headlines. They can’t write real copy.” “Writers are neurotic.” “Art Directors are too popular now because everything is visual.” “We don’t have real Art Directors any more; they’re just designers.”
Writing Tips from George Orwell
November 2nd, 2012 by Dwayne W. Waite Jr.
If you have not guessed yet, we are quite biased when it comes to good writers. No matter the profession, writing will always have a place. In one of the comment streams during our three part "Writer Shortage in AdLand" series, one fired-up commenter wrote about how the future of this country lies within the STEM principles. He also called us tools for being so short-sighted and whiny.
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