State of the Agency
September 13th, 2012 by Dwayne W. Waite Jr. |
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Agencies, how we doing?
Though it is not time for the annual checkup, sometimes it is good to get a checkup in when things aren't working the way they should. Or, as in this case, observers of the industry want to bring up relevant material for agencies, and needed to find out what trials and successes they are experiencing today.
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Agencies: Boycott E-Auctions
September 12th, 2012 by Dwayne W. Waite Jr. |
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We all know that advertising — good advertising — is not a commodity. Work should not go solely to the lowest bidder. Work must be proven. For the past several years, we have seen our industry be cheapened by agencies and freelancers alike who would sweep in and do work way under the value set by the marketplace. |
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It's About Choice, Stupid
September 11th, 2012 by Dwayne W. Waite Jr. |
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The point of advertising is not to create pretty images and fancy phrases to make an organization to look good. Advertising is meant to influence the way people look at a good or service, and to either inform them about it or persuade them to try it. Advertising is meant to influence choice; the options that consumers think up in order to make a decision. |
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Drive Mitsubishi and Kill Pretentiousness
September 11th, 2012 by Anamika Pande Ved |
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Advertising, according to some people, is creative bragging, but given the current economic trend, Mitsubishi with its new “Mitsubishi Unpretentious “application is trying to stand out from the competition by obviating from that and instead helping the audience erase annoying Facebook braggers.
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Hey Startups! Let's Be Friends
September 10th, 2012 by Dwayne W. Waite Jr. |
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So you want to start a business. Excellent! According to several sources, the non-employer business sector rose 1.9% in 2010 alone, which translates into 415,000 new ventures. If you were a part of that 415,000, you're just figuring out how to stay stable and are establishing a cash flow and a customer base. |
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Things to Consider Before Hiring An Advertising Firm
September 10th, 2012 by Kevin P. Bryce |
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Hiring an advertising agency or public relations firm to help you with your marketing and communications does not need to be a confusing or intimidating process. It involves doing a little research and giving each agency the opportunity to meet with you and get to know your specific goals and objectives. Agencies vary in their service offerings. Some work exclusively in web marketing or serve only a certain industry type. Other agencies are generalists. First, create a short list of your current and potential needs. |
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The Big! The Good! The Bad!: Political Bashing
September 7th, 2012 by Emory Brown |
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Well, it’s that time again...time to hear the pre-show before we go to the polls and cast our vote for the best man to win the ultimate prize: four years to be known as the President of the United States of America.
However, the most disturbing thing about the political bout that we watch take place over a series of weeks is that advertising and social media are like ironclad boxing gloves in which millions of blows are delivered in a matter of seconds, sending the opinion polls rallying in any direction at any given time. This in turn makes for great claims about who’s the good guy. |
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The Cost of Endorsements
September 7th, 2012 by Dwayne W. Waite Jr. |
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Not many public and commercial figures can hide from the light provided by the Information Age. From celebrities, athletes, and political figures to business executives and nonprofit leaders, all in the past years have been in the unwanted limelight. As an industry that enjoys using these figures in our creative, AdLand must step ever-so-gently when it comes to picking the right face for our brands and campaigns. Or must we? There have been debates about if brands should voice their concerns about political issues. |
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