|How Microsoft Could Turn LinkedIn Into a Legitimate Facebook Rival
August 4th, 2016 by Contently on Digital Pivot
||Every social network has a personality. Twitter is for the clever individual trying to turn current events into a punchline. Facebook is for the opinionated person who overshares details about private life. Instagram is for those who want to filter their lives through indulgence. But LinkedIn? That’s where users go to be boring.
As the internet’s corporate rolodex, LinkedIn gets the job done.
|What Does the Rise of Bing Mean to the PR Industry—and Can It Really Beat Google?
July 11th, 2016 by Bulldog Reporter on Flack Me
||A couple of years ago I’d have laughed myself at that title, as all of us in the SEO world joked how Bing’s only user was someone’s grandmother desperately in search of how to access Google. But since 2008 Bing has seen a steady rise in its search query market share from 9.8% to 21.6% in April 2016 across the USA.
With this in mind I suggest as do others that it’s about time that the PR industry, along with the wider marketing world, starts taking Bing seriously...
|MicroLink, LinkedSoft, Eh…Whatever
June 14th, 2016 by Mike Bush on Flack Me
||Let’s get past the immediate shock of Microsoft buying LinkedIn for $26.2 billion. Yes, $26.2 billion is a lot of money. I mean…it’s a marathon of billions. Literally. But going beyond that, let's even try to move past the snark that comes with an acquisition like this.
For all you fans of schadenfreude, here’s a terrific example of the snark I’m referring to:
Microsoft and LinkedIn: finally, one company owns all the world's worst UX design.
— Patrick Coffee (@PatrickCoffee) June 13, 2016,
Let’s address why this deal makes absolutely no sense, and then maybe play devil’s advocate.
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