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CATEGORY: Public Relations
The Secret of Influence: It’s More Personal Than You Think
August 15th, 2017 by Bulldog Reporter on Flack Me
Despite the mass availability of online information, news, reviews and opinions, and social media, all generations of consumers still prefer conventional face-to-face communication when it comes to seeking purchase advice and recommendations, according to new research from global comms agency Grayling.

AI Ascending: How Artificial Intelligence Will Save Customer Experience
August 14th, 2017 by Bulldog Reporter on Flack Me
New research from customer care automation platform Linc, in partnership with BrandGarage, addresses the overwhelming emphasis retail execs are placing on automated platforms to improve customer communication, with 87 percent...
Airlines Get a Big Lift From Great Customer Experiences
August 11th, 2017 by Bulldog Reporter on Flack Me
Airlines that deliver a great customer experience are rewarded over the long-term, by consumers and investors, according to new research from customer experience advisory firm Watermark Consulting, based on its analysis of stock market returns for airlines that have a customer-centric approach vs. those that lag.
The New Influencers: The Power of Employee Social Advocacy
August 10th, 2017 by Bulldog Reporter on Flack Me
As more and more brands recognize the value of influencer marketing programs, many are not only looking outwards but also inwards to identify game-changing influencers within their organizations who will drive reach and relevance. In fact, 90 percent of brands say they are currently pursuing an employee advocacy program.
Your Best Customers are Calling: How Comms Moves the Needle
August 9th, 2017 by Bulldog Reporter on Flack Me
The question is more important than ever: How can communications drive sales? New research from call analytics firm Marchex sheds light on the final call-to-action in a buyer’s journey—the one that ultimately yields the positive outcome sought, such as converting a sale.
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