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CATEGORY: Politics
5 Ways to Battle Fake News and Maintain Brand Integrity
February 1st, 2017 by Meltwater on Flack Me
Fake news. The term has become almost overused this past year, as stories from less than legitimate news sources ran rampant during the 2016 presidential election. How is fake news defined? “The word fake means not genuine—a forgery or a counterfeit. It implies an intent to deceive,” says a recent Slate article. It’s used to describe unsubstantiated stories or media sources.

Facebook is Asking Users to Judge the Truthfulness of News Headlines
December 6th, 2016 by The Verge on Digital Pivot
Facebook is apparently asking users to rate the quality of news stories on its service, after facing criticism for allowing fake or misleading news. At least three people on Twitter have posted surveys that ask whether a headline “uses misleading language” or “withholds key details of the story.” The earliest one we’ve seen was posted on December 2nd...
Don't Trust Marketing 'Lessons' From The 2016 Presidential Election
November 15th, 2016 by Forbes on Beneath the Brand
The election’s barely finished, and already marketers are getting homework assignments as a result. Fortune offers us lessons from the President-elect’s “Winning Marketing Manual.” Forbes also has lessons for us. And more lessons. And yet more. The Wall Street Journal called it a “Bad Day for Big Data.” AdAge, too, tutors us on this “testimonial to the power of marketing.”
Facebook on its Fake News Problem: 'There's So Much More We Need to Do'
November 11th, 2016 by The Verge on Digital Pivot
After this week's unexpected election of Donald Trump to the presidency, some have pointed to Facebook's enabling of misinformation as one source that fed his success. Now, Facebook is admitting it must try harder to fight the problem. In a statement first provided to TechCrunch, VP of product management...
Trump Vs. Clinton: Old Marketing Vs. Modern Marketing Will Determine The Winner
November 8th, 2016 by Forbes on Beneath the Brand
Whoever wins tomorrow’s election, their success will have a lot to do with how they marketed their campaign. And in many ways, selling a candidate is not different from selling anything else. Do you remember the “4 Ps of Marketing” from Marketing 101? They are Product, Price, Place and Promotion.
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