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Edelman Sides With Blue Skies
September 17th, 2015 by Doug Bedell on Flack Me
Edelman is making its position on accepting environmentally sensitive clients clear: It’s not accepting coal producers or groups that deny climate change is occurring. The world’s largest public relations company has thus drawn a line in the threatened blue sky. Cheers!

Are Naked Crackers Sad?
July 30th, 2015 by Cindy Wendland on Beneath the Brand
We just saw the billboard “Naked Crackers are Sad.” We love personification and how it makes ordinary things come to life — crackers. Those things can have emotions once they are “living” — being sad. We never realized that crackers were sad without cheese, but that makes sense. Eatwisconsincheese.com, the website for the Wisconsin Cheese and Dairy Board, will provide lots of ideas to make those crackers happy. We come from a family that loves cheese and loves Wisconsin. Our great-grandmother came over from Switzerland to meet her husband and help him make cheese.
Springtime in the Rockies – Heralding a Biking, Hiking Summer
June 8th, 2015 by Doug Bedell on Flack Me
The Colorado ski resorts are using effective PR to let people know that the Rocky Mountains are a summer destination, too, not only a mecca of winter skiing. When you’ve got assets like the Rockies, it certainly makes sense to invite visitors and users all year round, not only skiers in winter...
Capture Your Share of the Big DIY Market
March 19th, 2015 by Cindy Wendland on Beneath the Brand
When you have a home project to complete, you have two choices. 1. You can hire a professional to do it. 2. You can do it yourself (DIY). There have always been “handy” people who wanted and liked to do the projects themselves. When the economy tanked, more people became do-it-yourselfers and the market has stayed strong.
Effective Branding on Cars
March 18th, 2015 by Cindy Wendland on Beneath the Brand
We are driving around and suddenly we see a mobile pet-grooming van. Hey, that’s exactly what we’ve been hoping to find for our cats. We quickly grab a piece of paper and jot down the phone number and/or website. The finish is coming off the wheels on our truck. We see a truck drive by promoting a refinishing service for wheels.
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