|Doing the Web Better: An Interview with Erin Commarato
January 21st, 2016 by Mike Bush on Flack Me
||PR folks are doing the Internet wrong. So says Erin Commarato, Chief Creative Technologist at Theory Digital Group, a web design and development firm that aims to help PR people and firms be more effective online for their clients.
I met Erin at a terrific PR Innovators MeetUp in NYC, and, to be fair, Erin didn’t exactly say PR folks are “doing it wrong.” She more intimated that there are things PR people can be doing better. The following is an e-mail exchange she and I had regarding how her company...
|Excuse Me, I’m Mobile VIP
December 23rd, 2015 by Cindy Wendland on Beneath the Brand
||Whether we like to admit it or not, we all like special treatment. It makes us feel good. It makes us feel “special.” It makes us want to be with or patronize whomever made us feel that way. Can Taco Bell possibly make us feel special? They are attempting to do this with their Mobile VIP app.
Other retail businesses offer some form of VIP program. Panera allows you to order ahead, pay...
|Does Your Brand Need an Algorithm?
September 24th, 2015 by Cindy Wendland on Beneath the Brand
||Google has algorithms and when they change them, which changes how search results are tallied, we all pay attention. The cochlear hearing implant has an algorithm that led to its development and allows deaf people to hear. Check out the video on Huffington Post of deaf people hearing for the first time.
|Spiraled and Pulled Back: 'Manely' Inspired by Uber
September 1st, 2015 by Jessica N. Abraham-Hogan on Digital Pivot
||Inspired by Uber, Marcella Ellis, a Virginia business owner, has deployed a new “mane” attraction. Holding a firm grasp on her position in the hair care and distribution industry, she has been instituting new standards and making innovations that most salons will “dye” for. Literally.
Top-notch salons pride themselves on being able to provide clientele with personalized experiences that require getting to know the client and their specialized needs. Upon getting to know clientele, they are able to coordinate supply and demand to meet with the frequency of their visits to the shop. But what happens when they start to come more frequently, start requiring new demand, and start referring their friends?
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