CATEGORY: Community Relations
|American Eagle Outfitters' No-Photoshop Pledge Pays Off
May 23rd, 2016 by The Drum on Beyond Madison Avenue
||American Eagle Outfitters' decision to stop photoshopping models in ad campaigns for its Aerie lingerie brand has paid off after the brand revealed a huge surge in sales.
Two years ago the US clothing retailer sided with popular opinion when it announced that its advertising for Aerie would use models of all size and shapes and would portray them in a true light without any photoshopping.
Regardless of whether move was motivated by altruism or pushing sales it has reaped rewards for the brand.
|4 Ways Data Can Improve Your Communication Strategy
May 2nd, 2016 by Cision on Flack Me
||With more content in the marketplace than ever and attention spans now shorter than goldfish, how can you know what messages your audience will actually pay attention to?
Data can tell you.
At their recent Cision webinar, “Cracking the Code to Modern PR Decision-Making,” Cision’s K.C. Brown and Lone Rock Strategic...
|CEOs, Make Time for a Presence on Social Media
February 11th, 2016 by Doug Bedell on Flack Me
||CEOs, get over the notion that you don’t have the time, nor savvy, for being on social media. Your enterprise’s success is about developing presence in the marketplace, and there’s nobody who can help with that better than yourself. Yes, build your Twitter and/or Facebook rounds into your daily routine, just be out there so that the public can best size up what your organization’s about...
|As the Generations Change, Listen Closely
February 10th, 2016 by Doug Bedell on Flack Me
||Workplaces need to be listening closely to the expectations of employees as the generations change from baby boomers to millennials, an article in the Public Relations Journal advises. The piece, “Emerging Issues in Internal Communications: Generational Shifts, Internal Social Media & Engagement,” is based on interviews with companies listed among Fortune’s “100 Best Companies to Work For,” as well as others.
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