Beyond Madison Avenue | The Ad Industry's Cutting Edge Blog

Don’t Kill Cannes – the Ad Industry Needs It June 28th, 2017 by The Drum
	Poor Cannes Lions. It must have hurt like hell that right in middle of the prized week, on French soil, a Frenchman running a huge French holding company dropped a surprise atomic pétanque ball on its head. Publicis Groupe, French for loads of agencies, is pulling out of next year’s awards. Does that turn next year’s festival into a Moscow Olympics-type situation where the winners...

Twitter and Facebook Cast a Little Magic to Celebrate Harry Potter’s 20th Anniversary June 27th, 2017 by The Drum
	It’s been 20 years since the release of the first book in J.K. Rowling’s Harry Potter series, and to mark the occasion some of the leading social networks have upped their game with a slew of themed features celebrating its cultural significance. Twitter has introduced a specs and thunderbolt emoji...

Girls’ Lounge at Cannes: Real Empowerment or Lip Service? June 26th, 2017 by Digiday
	Last week, an invite landed in email inboxes promoting a place for women to mingle, learn styling tips, reserve hair and makeup appointments and get confidence coaching. No, the email wasn’t promoting a fashion magazine festival.

Has Unilever’s Ambition to Eradicate Gender Stereotyping From Its Own Ads Been Successful? June 23rd, 2017 by The Drum
	It’s been one year since Unilever unveiled its global ambition to eradicate gender stereotypes from its ads. Now as it launches a new Unstereotype Alliance, how has its original pledge impacted its bottom line and the way it works with the industry? The Drum’s Rebecca Stewart and Robyn Darbyshire explore.

Game of Thrones Uses Social Clues and Games to Tout the Season Seven Premiere June 22nd, 2017 by The Drum
	Game of Thrones fans. In its final social campaign leading up to the season seven premiere of the wildly popular show, HBO will confirm that winter is coming by taking over the Summer Solstice today, June 21, with ‘winterizing’ activations across Twitter, Reddit and Google.

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Alzheimer's Association
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Hunter College
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Luckie
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