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The Business of Beauty
April 16th, 2014 by Dwayne W. Waite Jr.
There has been much noise created about the latest Dove video about the "patches." The critics suggest that the campaign is demeaning to women because the video tricks the women and refuses to highlight the fact that Dove, owned by Unilever, is trying to sell a product.

Why is Apple Fighting with Their Agency?
April 16th, 2014 by Brian Keller
Everyone has an opinion on advertising, from the heads of marketing to the heads of advertising to the regular people like us. The end of the world is coming. Apple’s in a tussle with TBWA/Chiat/Day (Media Arts Lab). The wonderful partnership between them is suffering. Why is this happening? Why is it playing out in public?
Adidas, Chelsea FC Launch
April 15th, 2014 by Dwayne W. Waite Jr.
Although soccer is growing in the United States, nothing the U.S. has comes close to the type of loyalty and fanfare of international, top-tier soccer. For example, the Chelsea Football Club, a team formed in 1905, have people who love them, and people who cannot stand the sight of them.
Advertising's Favorite Show Returns
April 15th, 2014 by Len Kornblau
Yes, it’s that time again. A terrific series about our favorite industry is back on the air. And with it comes a veritable plethora of “could have been” ads. Fortunately, they never saw the light of day. If they had, Sterling Cooper would have been out of business in season one.
An Unbelievably Successful Idea: Props to Big Boyz Bail Bonds
April 14th, 2014 by Brian Keller
Baltimore has a population of 619,500. Big Boyz Bail Bonds distributes 500,000 pink-and-yellow pens, with their information celebrated on them, annually. This is their advertising: the pen. They are found in law firms, bars, businesses, restaurants, offices, and almost anywhere.
Why Google Glass is Public for a Day
April 14th, 2014 by Dwayne W. Waite Jr.
In case you haven't heard, Google is expanding its Explorer program to the United States public for only one day, starting on Tuesday, April 15, at 9 a.m. This kind of "limited quantity" tactic (in sales academia, the "standing room only" closing method) is used for a number of reasons.
Attend Your Own Funeral?
April 11th, 2014 by Dwayne W. Waite Jr.
The regular PSA about speeding clearly isn't working. Thousands of people speed, every day. How can an organization change the way people operate? If speeding is a habit, then it would be very hard to force people to stop. Consumers hate change, especially if it means that they have to curb their actions. Though change is tough, it is not impossible.
45 Ads, But a Single Message
April 10th, 2014 by Dwayne W. Waite Jr.
When trying to prove that one's product or service works, a common strategy is to show it in action. If a consumer can see that a person like them can use the product, and would gain satisfaction from it, they are more likely to consider it.
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