Turn Good Customer Service into Good Advertising
April 23rd, 2014 by Dwayne W. Waite Jr. |
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It is very interesting to see when our fellow advertising and marketing professionals fail to see the inherent connection between customer service and advertising.
As an educator, we find it hard to believe that our very students do not think of customer service as part of the marketing spectrum.
Well, it is. And customer service is what wins customers... |
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America's Brand Identity Problem
April 22nd, 2014 by Dwayne W. Waite Jr. |
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It isn't a surprise that America is having issues trying to position itself.
Remember the initiative, The Brand USA? It seems that though the USA is pouring money into portraying its brand to the world, it struggles... |
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Doritos Mystery Flavors
April 21st, 2014 by Len Kornblau |
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A tantalizing or perhaps “taste-lelizing” promotion/test has been created by Frito-Lay for their Doritos brand.
Three secret flavors of Doritos “Jacked” have been wrapped in silver packaging without a description. Customers are invited to guess the flavor online with a chance to win $1,000.
The most popular mystery flavor will be introduced and unveiled in the fall.
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AdLand and Speed Bumps
April 21st, 2014 by Dwayne W. Waite Jr. |
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Many of us have a love/hate relationship with speed bumps. It's only natural, for speed bumps are only good for us when they work in our favor. We hate them when they slow us down, but love them when they prevent an accident, or stop the jerk in our neighborhood from doing 50mph down the street where you and your dog walk.
Oh, perspective.
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Leave the Parenting to AdLand: A Modest Proposal
April 17th, 2014 by Dwayne W. Waite Jr. |
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Consumer advocacy groups and AdLand executives have been at serious odds about advertising and how it affects young minds. Young minds as in youth, not in simplicity.
Though, at times, we wonder.
Since no real solution has come yet about advertising to the youth and children, we have decided to throw an idea out there. Leave your kids in front of all types of media, and leave the parenting to our industry. |
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The Business of Beauty
April 16th, 2014 by Dwayne W. Waite Jr. |
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There has been much noise created about the latest Dove video about the "patches."
The critics suggest that the campaign is demeaning to women because the video tricks the women and refuses to highlight the fact that Dove, owned by Unilever, is trying to sell a product. |
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Why is Apple Fighting with Their Agency?
April 16th, 2014 by Brian Keller |
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Everyone has an opinion on advertising, from the heads of marketing to the heads of advertising to the regular people like us.
The end of the world is coming. Apple’s in a tussle with TBWA/Chiat/Day (Media Arts Lab). The wonderful partnership between them is suffering. Why is this happening? Why is it playing out in public? |
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