TalentZoo.com |  Flack Me |  Digital Pivot |  Beneath the Brand Archives  |  Categories
Agencies are Afflicted with the Busyness Disease
June 29th, 2016 by Digiday
If you work at an agency, you’re pretty much 100 percent guaranteed to experience a variation of the following conversation in the next few months: “How’s it going?” “Busy.” “Well, a good problem to have.” What you’re experiencing is a symptom of an affliction that plagues agencies across the boards: a “busy trap” mentality that prizes busywork over real productivity.

The Brexit Could Shake Up the UK Media Industry
June 28th, 2016 by Business Insider
The U.K. has voted to leave the European Union last week, which threw the global market into panic and created a sense of uncertainty about the future of Europe. It's unclear if the Brexit will have any specific effects on the digital media industry in the short or long term, but there are numerous potential consequences already on the table.
Clients Who Don't Pay: Hasn't the Industry Had Enough?
June 27th, 2016 by Marketing Interactive
There is nothing more appalling than non-paying clients (no, not even scam ads) in our industry. While we may have come a long way, certain issues still plague the industry as they did decades ago – and non-paying clients top the list. Makes you wonder: how much have we really progressed? Non-paying clients are big and small, local and multinational, so let’s not discriminate.
Bud Light Tackles Gender Pay Equality in New Ad
June 27th, 2016 by AdAge
Fresh off a gay marriage-themed ad, Bud Light is using its marketing budget to spotlight another progressive issue: Equal pay for women. In a TV spot debuting today, Seth Rogen says "women don't get paid as much as men and that is wrong." Amy Schumer, who is co-starring with him in an ongoing campaign...
Cannes Lions Criticized After 'Sexist' Aspirin Ad Wins Award
June 23rd, 2016 by The Drum
Cannes Lions is facing criticism after an aspirin ad carrying the line "Don't worry babe, I'm not filming this" was awarded a bronze lion in the outdoor category. The ad, created by Brazilian agency AlmapBBDO for pharmaceutical firm Bayer, has been slammed by social media users including the prominent equality...
KFC Brings in an Extra-Bronzed George Hamilton to Play Extra Crispy Colonel
June 23rd, 2016 by AdAge
KFC has welcomed a very sunkissed George Hamilton to the ranks of its Colonel Sanders actors. Mr. Hamilton, who will star in four new nationally-aired TV spots, is specifically the Extra Crispy Colonel, promoting the chain's Extra Crispy chicken, making him KFC's first product-specific Colonel. According to KFC Chief Marketing Officer Kevin Hochman, Mr. Hamilton is a "natural fit"...
Sales are Exploding for a Little-Known Soda Brand With a Cult Following
June 22nd, 2016 by Business Insider
LaCroix Sparkling Water has catapulted from near-oblivion to cult status in the matter of a couple years. The drink has been around for three decades, but for a long time, it was popular only among a handful of Midwestern moms, Vox reports. Then a paradigm shift happened in Americans' diet: The country started turning against sugar, and in turn, soda sales plummeted.
Next
Beyond Madison Avenue on
Advertise on Beyond Madison Avenue

Return to Top