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Online Quizzes a Data Haven?
September 19th, 2014 by Dwayne W. Waite Jr.
The Internet can be used for both good and evil. It can make people incredibly productive, or incredibly lazy. Also, the Internet can harvest large amounts of data from people, without those people even knowing it. Today we are examining the latter. In the Wall Street Journal a few days ago, there was an article that focused on marketers wanting information from online quizzes. Why in the world would our colleagues be interested in online quizzes? we thought.

Writing Under the Radar
September 18th, 2014 by Jerry Northup
If you’re in the creative field, you know that not every minute of your day is spent attentively tuned to the job you were hired to do. This is what other creatives, myself included, have called going “under the radar.” And, it’s a very useful tool, as long as you don’t take it too far. If you don’t know the answer, don’t ask the question. Don’t push for hard answers or challenge the motives. It could be your turn in the hot seat next. Here are a few reasons for it. Everybody does freelance work. We all have friends and family, plus former and current associates. And, usually, they all need something or other at one time or another.
Levy Out as Publicis Chief in 2016
September 17th, 2014 by Dwayne W. Waite Jr.
As we observe AdLand and the movers and shakers in the industry, we try to keep tabs on the thought leaders and heads of the major holding companies in the world. Remember that time when Omnicom and Publicis were looking to merge to create the largest holding group in the world? Well, we all found out that because of cultural differences within each holding company...
Stranded on Creative Island: Clothed, Yet Afraid
September 17th, 2014 by Jerry Northup
Being left behind is no fun. But often, that’s how it feels to the writer. That’s not to say your workplace is uninhabited. Internal natives abound, each having a distinct agenda. Of course, there are a lot of different opinions to wade through, but the words you compose are the basic materials that build the boat. The criticism shouldn’t be directed personally, but if it is (and especially when it normally isn’t), you can use it to improve your copy. The more you defend a position, the weaker it will get. Every opinion should be strongly respected, even if it’s one you don’t agree with...
Why Great is Often the Enemy of Good
September 16th, 2014 by Jerry Northup
I was once given the assignment to watch inspirational/business speaker Jim Collins’ presentation, “Good is the Enemy of Great,” and summarize his lengthy keynote presentation into an article of about 750 words. In general, it was good, but certainly NOT great. I felt there were unmistakable lapses in logic and a few awkward stumbles in delivery.
'You Are What You Wear'
September 16th, 2014 by Dwayne W. Waite Jr.
The fascinating thing about human behavior is the fact that we search out elements that reflect our personalities. Our habits can give social scientists clues into our thinking, abilities, and intelligence. To think — our cursive being more sharp than round could be a hint if we're more logical than creative. Or the fact that we're left-handed or right-handed could give scientists an idea about what kind of car we would be more prone to appreciate. The same goes for food. The adage "you are what you eat" is truer than people realize. Eating food that contains a lot of energy would make that person very active. Food loaded down with sugar and simple carbs would make that person lazier than others. There's truth behind those claims.
Target Displays Sudden E-Motion
September 15th, 2014 by Briskman Stanfield
Fashion is exciting! There’s no better (free) therapy than to window shop online. However, if perusing leads to that “WHOA, hold onto the bar” feeling, don’t blame it on overstaying happy hour. Your brain is also not on drugs, although it could be high on shopping. Most likely it’s the “gotcha” surprise resulting from the latest technology in unexpected motion.
Can AdLand Help TV Grow Again?
September 15th, 2014 by Dwayne W. Waite Jr.
It seems that no one is truly happy with the entertainment and communications industry. We know that there is a fierce debate behind closed doors in Washington about cable a-la-carte services, an option that several cable and satellite companies...
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