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Special K Wants Women To 'Own It'
May 22nd, 2017 by AdAge
Special K is out with a new take on female empowerment through eating, telling women to "Own It" in the brand's first TV commercial since its return to longtime creative agency Leo Burnett.

CBS Puts Stephen Colbert Center Stage in Pitch to Advertisers
May 19th, 2017 by New York Times
Last year, Stephen Colbert barely earned a footnote in CBS’s upfront — he was trailing Jimmy Fallon by as much as a million viewers a night, and he was being badly outshined by his colleague, “The Late Late Show” host, James Corden. CBS all but ignored him.
What’s Missing is the Eyebrows: Marketers Need AI for Heavy Lifting, Not Emotion
May 18th, 2017 by The Drum
“I’m a human being. When I see something that is well beyond my understanding, I’m afraid.” These were the words uttered by Garry Kasparov, then the world’s best chess player as he lost to a computer, IBM’s Deep Blue, in 1997. The dominance of intelligent machines over humans is a concept that has haunted...
Conde Nast Sees Commerce Opportunities in Branded Subscription Boxes
May 17th, 2017 by Digiday
Condé Nast U.S. wants to use its brands as taste-makers. This June, GQ will launch a grooming box filled with products GQ and Allure editors have selected. GQ will be the fourth Condé title to get its own box in the past year, joining Brides, Condé Nast Traveler and Teen Vogue, which have all launched limited-edition boxes, either in partnership with Allure or with third parties.
Warner Bros Signs Up as First Advertiser for Snapchat’s Sponsored World Lenses
May 16th, 2017 by The Drum
Snapchat has advanced beyond selfie filters and overlays – a feature that rivals are pouncing upon – to roll out Sponsored World Lenses that allow brands to augment the world with specially designed 3D cameras using the rear camera of devices. Traditionally, Snapchat’s offering has been served...
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