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Of Love and Advertising
February 12th, 2016 by Dwayne W. Waite Jr.
It is a natural tendency for humans to want for connection. In a society that only seems to be getting busier, and in a culture where productivity equates to wealth, business folks in the United States may find it difficult to make the time to build worthwhile, romantic relationships. Enter online dating. Places like Match.com, Plenty of Fishes, and eHarmony...

Will AdLand Always Be a 'People Industry'?
February 12th, 2016 by Dwayne W. Waite Jr.
The talk of programmatic advertising, predictive modeling, and even robots filling the hallways in offices can make almost anyone feel uneasy. We were listening to a show where the guests were talking about how self-driving cars in the commercial market could displace nearly 1 million drivers. We thought: Could that happen...
ESPN & DraftKings End Advertising Deal
February 10th, 2016 by Dwayne W. Waite Jr.
If you have been following the fantasy sports news, you know that this multi-billion dollar industry is facing some interesting times. With the rise of DraftKings and Fan Duel, questions about these organizations being gambling entities are being asked across state and federal governments. And the money continues to roll in. At least, it was. It is now being reported that ESPN and DraftKings have ended their exclusive advertising deal. The reports from DeadSpin and Yahoo indicate that it was DraftKings that approached ESPN to end the agreement, possibly for the company to free up some cash. DraftKings was facing multiple lawsuits, so with the legal fees and possible settlements...
How Did Super Bowl Brands Do on the Second Screen?
February 9th, 2016 by Dwayne W. Waite Jr.
No more are the days where brands simply spend a large amount of money for a mere 30 seconds during the Super Bowl. In today's connected society, engagement starts weeks before the Super Bowl is even aired. Brands leak out previews, and even full and extended cuts of their ads, so consumers have time...
Super Bowl 50 Recap: Cars, Kids, and Animals Return Big
February 8th, 2016 by Dwayne W. Waite Jr.
Another Super Bowl is done, and Mile High and Manning fans are celebrating, while many of our colleagues in the Carolinas are waking up bewildered, still wondering if what they saw last night actually happened. Indeed, Denver's dominating performance came as a surprise to many.
Is Predicting Choice Destroying Consumer Curiosity?
February 5th, 2016 by Dwayne W. Waite Jr.
In class the other day we started a discussion while looking at a Science Daily article about "information bubbles," when people don't circulate outside their affirmative connections, and how those whom consume news and information via social media have information bubbles that are less diverse...
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