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Can Consumers Switch From the 'What's In It For Me' Mentality?
October 22nd, 2014 by Dwayne W. Waite Jr.
If you are among our loyal readership, you are well aware that we are quite quick to deny the consumer of being right. We strip that privileged status from them because, frankly, data suggests that many of them actually have no idea what they truly want. But adages like "the customer is always right"...

Simplicity: A Blues-Based Guide to Copywriting
October 21st, 2014 by Jerry Northup
The blues is a fundamentally simple form of music. People hear it, they get it; more importantly, they feel it. Yet, at the same time, the blues forms the basis for some of the most complex music on earth. Jazz musicians, for example, know there is no use in trying to solo over complex changes unless you can play the blues first. In fact, it’s precisely that simplicity — a great beat, soulful vocals, and tasteful guitar — that makes it more generally accessible to larger audiences. It’s a proven formula that not only applies to music, but copywriting as well.
Can Copyright Challenge Copycats in AdLand?
October 21st, 2014 by Dwayne W. Waite Jr.
Ah, yes; the copycat. Copying the success of others is nothing new in the advertising world. Indeed, when we look around, we can see an ad and name several brands that tried the same strategy. Many people would agree with the statement that there are no longer any new ideas, just new people who use them. Yes, even the wordsmiths in our industry have decided that "copying"...
'They Attract' Ad Shows Objectification Still an Issue
October 20th, 2014 by Dwayne W. Waite Jr.
AdLand continues to get a bad rap when it comes to how women are portrayed in advertising and within the industry. No doubt because worldwide, the objectification of women is still a big problem. The adage that everyone knows is "sex sells." But recent studies in consumer buying patterns versus sexy advertising clearly show that sex actually doesn't sell.
'Ebola Near Me?' Website Brings Awareness to a Real Issue
October 17th, 2014 by Dwayne W. Waite Jr.
Holy crap! Ebola! Yes, the disease known as Ebola has been all over the airwaves — the radio, the TV, and all around the Internet. Your and our favorite social media trolls are clamoring about why the U.S.A. decided to bring some of these people...
Is Ray Rice Paying for Our Sins?
October 16th, 2014 by Brian Keller
These are, we hope, the final words on Ray Rice, his wife Janay, and the NFL. We hope that this is the start of a lot of words on the people who support these folks: the American public. Ray Rice, if you didn’t know, was a very popular and skilled running back for the Baltimore Ravens of the NFL. Ray Rice beat up his then-girlfriend, now-wife Janay in the elevator of a casino in Atlantic City. The American public was treated to a brutal video of Ray Rice dragging the unconscious Janay around the floor of the casino. People were horrified, as was the state of New Jersey. New Jersey prosecuted Mr. Rice and he was able to work out an arrangement that included no prison time that satisfied both the state and his employers — the NFL and the Baltimore Ravens. The NFL suspended the football player for the first two games of the 2014 NFL season. There was outcry, but not much, and the United States of America went about finding things to do until the NFL returned.
Marketing is a World of Gray
October 16th, 2014 by Dwayne W. Waite Jr.
When we were a little into our marketing career years ago, we were fortunate to have an Op-Ed of ours get picked up by BrandWeek that pioneered the idea that "Graybeards should Step Aside" and let the younger, more technologically adept professionals lead the way in a rapidly changing industry. This post is not about that. In terms of "gray," we are talking about the "right" principles of marketing...
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