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Don’t Get That Job and Be Happy About It: The Cover Letter
October 31st, 2014 by Brian Keller
In part two of BMA’s blockbuster series “Don't Get That Job and Be Happy About It,” we take a final look, we hope, at some of the insanity and inanity that advertising and “regular folk” go through during the job application process. In this column, we land on more stupid questions and the dreaded cover letter. Remember, if the application is painful, just think about the job. Now, before we get to the cover letter, let’s remember that most of us, if we’re smart, have online portfolios, personal websites, Facebook accounts, LinkedIn accounts, Twitter accounts, Instagram accounts, Pinterest accounts, WordPress accounts, Blogger accounts, Tumblr accounts, Reddit accounts, and a host of other social media accounts that may give a potential employer...

So the Banner Ad Turns 20
October 31st, 2014 by Dwayne W. Waite Jr.
They sure grow up fast. Banner ads were the mark of a new age of advertising. These messages that appeared alongside websites while we were learning or tinkering with web browsing seemed to be attractive more for curiosity than anything else. During the mighty reign of AOL Explorer, Lycos, and the first mainstream browsers, banner ads didn't seem all that bad.
Political Ads Are Not Inherently Evil
October 30th, 2014 by Dwayne W. Waite Jr.
The point of advertising is to inform, remind, or persuade a prospective audience about a certain good, service, idea, or concept. As we approach the end of one of the most prolific mid-season election sessions ever, remembering the elemental concept is important.
Survey Says: Changing Your Brand For No Reason is Stupid
October 29th, 2014 by Dwayne W. Waite Jr.
Naturally the group in charge of the research said it in a more tactful way. But the raw truth holds: Doing unnecessary changes to your brand — whether it's changing a slogan, packaging, shape, color, or style — without consulting the audience may prove to be very damaging to brand recognition. These facts should ring true with all of us.
NFL Players Join the 'No More' Campaign
October 28th, 2014 by Dwayne W. Waite Jr.
Sexual assault and domestic violence have been issues not commonly addressed in the U.S. until recently. Why? It's hard to say, but there are some troubling assumptions. These issues are bigger in some socioeconomic circles than others, like those including African-Americans and Native Americans.
AdWeak and Dissolve Pair Up to Ridicule AdLand
October 27th, 2014 by Dwayne W. Waite Jr.
One thing that ad professionals and observers do well is finding ways to use ad content and strategy to make fun of the things they and their colleagues allegedly do.
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