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Study Shows Recommendations Boost Sales
November 21st, 2014 by Dwayne W. Waite Jr.
Consumers prefer to buy things that other people have. We know this; humans are influenced by their environment. We, as consumers, put a high value on social proof. Are we getting the good products? Will these products boost our social worth?

One Club Announces Five New Hall of Famers
November 20th, 2014 by Dwayne W. Waite Jr.
We've said it several times before. If AdLand knows anything at all, it knows how to reward itself. The One Club, one of the premier creative organizations in the industry, announced five industry professionals who will be inducted into the One Club's Hall of Fame. They are: Bob Greenberg, founder of the R/GA agency, as well as its chairman and chief executive; Washington Olivetto, chairman of McCann Brazil and CCO of McCann Worldgroup for Latin America and Brazil; Allan Beaver, partner in the agency named Levine Huntley Schimdt & Beaver...
Google Primer Part 2: Not Too Shabby!
November 19th, 2014 by Dwayne W. Waite Jr.
We decided that instead of just relying on what the "experts" said about Google Primer, we'd download it (it's free, after all) and try out some of what is offered. Turns out, Google Primer is pretty cool. If you're in marketing, or interested in learning about marketing, it's something worth taking a look at. So when we downloaded the app to our smartphone (Android), it was pretty quick and seamless. The home screen asks which route you'd like to take first, because the budding startup entrepreneur could choose...
A Sales Call Worth Forgetting
November 18th, 2014 by Dwayne W. Waite Jr.
We know that it is tough out there for small business professionals. We are not sectioned off to the point of forgetting how tough it was for our agency to get footing in a new city, trying to build credibility in order to win clients. The sales call — the pitch — must be perfect. In many cases, cold calling or emailing for new business doesn't need to be without a reference. With wonderful inventions like LinkedIn, we can almost always find some kind of connection...
When to Protect a Brand
November 17th, 2014 by Dwayne W. Waite Jr.
As a college student, we learned about the different ways a company can keep a competitor out of the marketplace. The best way that was discussed was creating barriers of entry. A barrier of entry can be created in several ways. First, the brand can use differentiation. Second, it can adjust its price to make it such that an additional player would be unsustainable. Third, it can use the legal system to prevent an competitor. We want to focus on the last one. Unilever is suing the creators of Just Mayo, a 60-something person company, for misleading consumers. Just Mayo, a vegan version of mayo, does not contain any eggs. Is that important? Technically, yes. According to the FDA, and as the Hellman's mayo owner makes clear, "mayo" is defined as a spread containing eggs. Therefore, as the suit states, Unilever demands that Just Mayo...
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