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Show us ROI, You Get 50K
May 17th, 2013 by Dwayne W. Waite Jr.
Ah yes, Big Data and ROI rears its ugly head, once again. At least it's coming with $50,000. Now you have our attention. The ANA, with sponsoring marketing data firm MarketShare, just announced a competition for any individual or organization to develop a benchmark or improve ways to measure marketing investment and ROI. The winner goes home with a $50,000 cash prize.

Diet Coke's Slender Vender
May 17th, 2013 by Lakai Newman
We are in an era where almost everything is getting thinner — from computers to cell phones right down to our favorite canned beverages. Just a few years ago, Pepsi introduced the “Skinny Can” in an effort to give a new look and meaning to its diet soda. Now, Diet Coke has upped the ante by introducing...
Cookie Filled with Wonder: Oreo
May 16th, 2013 by Tiana Tucker
What Coke is to the soft drink industry, is what Oreo aims to be for the snack food industry. The cookie brand launched its “Wonderfilled” campaign this past weekend, which started with a 30-second and 90-second commercial spots during Sunday’s Mad Men and Married to Jonas shows.
Working Together
May 16th, 2013 by Dwayne W. Waite Jr.
Our world of advertising is approaching a very interesting moment. The markets are rising, consumer confidence is up, and brands are looking to spend. As the Fed continues to boost the financial markets, those of us in the agency world are in a great position to flex our new business muscles and get out there. But the Institute of Practitioners in Advertising (IPA), the UK equivalent...
Who Loves Your Brand the Most?
May 15th, 2013 by Dwayne W. Waite Jr.
When meeting with business owners or brand managers, we tend to spend the majority of our time talking about the audience. How it is made up? Who in the audience are the major opinion-makers? Gatekeepers? How can we make sure they see the message to spread it to the rest of the group? How can we make those gatekeepers brand advocates? The goal of advertising is to give consumers enough accurate information for them to make a sound decision.
Flexibility in Advertising and Pushing the Envelope: Part 1
May 14th, 2013 by Slajanna Jean
Last week, the 2013 P.E.N World Voices Festival of International Literature wrapped up in New York City and one of the biggest highlights of the festival included an insightful panel discussion on boundaries, barriers, and ground breaking in advertising with one of N.Y.C’s own advertising titans. We’re referring to a small company (it literally only services the borough of Manhattan) with a very big impact (and input) on what millions of New Yorkers see every day. Manhattan Mini Storage’s own Archie Gottesman...
Hey PR, Welcome to Our World
May 14th, 2013 by Dwayne W. Waite Jr.
The want for truth and ethics in the world of communications is not an old one. When one of our bad apples does something stupid, the entire industry gets the blame for it. This has been the fight advertising has been waging for decades. Since the 1960s there have been scores of organizations and efforts to make "truth in advertising" an across-the-board reality.
Growth vs. Culture
May 13th, 2013 by Dwayne W. Waite Jr.
Though the economy is growing, and consumers are looking to spend more, it is still tough out there for the agency world. We've seen some growth — thankfully more growth than last year — but the growth isn't keeping up with the money being spent. Marketers and C-Suite executives are second-guessing agency relationships, especially the small ones.
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