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Snoopy Has Been Fired as the Mascot of MetLife Insurance
October 20th, 2016 by Business Insider
It's a sad day for Snoopy: The "Peanuts" character is being fired as a mascot for MetLife, a relationship that has lasted more than 30 years. MetLife announced Thursday that it's phasing out use of Snoopy to promote the brand, Bloomberg News reports. The insurance company first looked to the character in the 1980s...

Starting Out: Goodby Silverstein's Rich Silverstein on Acting Like a Pitbull
October 19th, 2016 by Digiday
Rich Silverstein is an ad industry legend. But legends are made, not born. The co-creator of the “Got Milk?” campaign never intended to go into the agency world. Silverstein began his career in graphic design and ended up falling into advertising by chance. Here, the Goodby Silverstein & Partners co-chairman and creative director tells us in his own words how he got into the business...
'They Have the Advantage': What Snapchat's New Deal Means for Media
October 19th, 2016 by Digiday
Snapchat wants to be like TV, and publishers need to adapt. That’s the message from the news that Snapchat no longer wants to share ad revenue with its Discover media partners, according to a report from Recode. Instead, the company will pay licensing fees for the content and keep all the ad revenue — the approach TV networks take.
Are Your Marketing Campaigns the Walking Dead? How To Inject Life Back Into Them
October 18th, 2016 by Cision
You’ve been chugging right along with your marketing campaigns, and for a while, they were working. But now it feels like your campaigns are zombies, and your audience is a ghost town. It can be horrifying to realize that your hard work is no longer paying off. Fortunately there are a few strategies to bring your zombified...
Why Grey Poupon's Advertising Cuts the Mustard for Rappers
October 16th, 2016 by The Drum
Grey Poupon's vintage ads have made the mustard brand an unlikely favourite among rappers, with everyone from Kanye West to Jay Z and Big Daddy Kane referencing it in their songs. Until now the origins of the obsession with the Dijon spread have remained a mystery...
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