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Atari Takes Aim at Kit-Kat Over "Breakout" Ad
August 18th, 2017 by The Drum
Atari was one of the first leading home consoles with titles like Pong, Asteroids, Space Invaders and Pac-Man in the 70s through 80s. The company’s fortunes are more modest today.

Nielsen Adds Facebook, YouTube, and Hulu to Digital Ratings
August 17th, 2017 by Business Insider
Enabled publisher clients will get credit for Facebook and YouTube distributed video, while Hulu will provide certain partners with credit for series content on its platform.
Otter Protects Peyton Manning in Otterbox's Latest
August 16th, 2017 by Creativity Online
A new campaign for OtterBox, the smartphone and tablet protective case brand, is gloriously silly: it features Peyton Manning -- and a giant otter who's there to protect him at all costs.
Star Wars’ Mark Hamill and Rian Johnson Urge Fans to Evade the Movie’s Marketing
August 15th, 2017 by The Drum
An unusual conflict has broken out between the cast and director of Star Wars: The Last Jedi and its marketer sparking a debate around whether movie studios are spoiling their own plots. Both Luke Skywalker actor Mark Hamill and movie director Rian Johnson both responded to a concern from a fan that the trailers...
An Anniversary for a Fabled Marketing Flop
August 14th, 2017 by Stuart Elliott
One of the most famous product launches ever is about to mark a milestone anniversary – but don’t expect much celebrating on Madison Avenue. That’s because the product is the Edsel, widely considered the biggest flop in the annals of consumer marketing. Though the Edsel made its debut almost six decades ago, when Ford Motor brought out the car line...
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