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Why Advertisers Should Break Up With Google's 'Time Spent' Measure
May 6th, 2016 by AdAge
In the advertising world, Google is the default for almost everything: search, display, video, ad serving, analytics. The products we know as DoubleClick, YouTube, Google Search and Google Analytics are ubiquitous for a reason -- they're damn good. But over time, damn good can turn into average and eventually degrade into bad. For publishers and marketers relying on Google Analytics "time on page" metric, we've moved past bad toward just plain wrong.

Hulu Will Deliver Interactive Ads Built Specifically for the Living Room
May 5th, 2016 by AdAge
Hulu is looking to improve the ad experience on its service and help marketers better measure the effectiveness of their media buys on over-the-top devices. The company announced at its NewFront presentation at Madison Square Garden on Wendesday morning that it has partnered with BrightLine to deliver...
This Week In Bullshit
May 4th, 2016 by The Ad Contrarian
One of the essential factors that has lead to the longevity of this blog is our access to the extraordinary abundance and diversity of bullshit in the advertising business. Today we are honoring that heritage with a round-up of some of our favorite recent instances of marketing and advertising drivel. We'll start with McDonald's. Last week, McDonald's announced they were beginning a search for a new agency. McDonald's CMO couldn't just say, "We need new ideas." That would have been too clear and simple.
It's What's "Upfront" that Counts -- Or is It?
May 4th, 2016 by Stuart Elliott
Hard to believe, but it's that time of the year again for Madison Avenue. Time for another opening, another show. Well, actually, another 50 or so shows, staged by many of the world's biggest and best-known media owners. From this week through May 19, they're embarking on their most intense and concentrated efforts to woo advertisers and agencies.
Who to Talk to When Playing the Networking Game
May 3rd, 2016 by Don McLean
You walk in a room for a networking event. The music is playing, you have your drink, you’re feeling good. Who do you talk to? Much has been written on how to network but less is focused on who to network with. I have eight targets to look for when I want to meet new people, no matter the situation. Some types you’ll read and...
For Women in Advertising, It’s Still a ‘Mad Men’ World
May 2nd, 2016 by New York Times
As a so-called bathroom break girl at the advertising agency BBDO in 1985, Susan Credle took over for receptionists when they left their desks. When she learned how to type quickly and accurately, she was promoted to secretary. In the decades since, she has become one of the most accomplished women in the industry...
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