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Data Ownership Remains an Unsolved Problem Between Agencies and Clients
September 30th, 2016 by Digiday
Data ownership has been contentious since the start of the Web. Everyone — publishers, ad networks, agencies — thinks the other is ripping them off. Data ownership should be bringing our industry together instead of dividing it. There is no question that in many...

Vogue Under Fire on Social Media After Senior Writers Call Bloggers 'Pathetic' and 'Embarrassing'
September 29th, 2016 by The Drum
Vogue is left in hot water following an article from editors naming bloggers as ‘pathetic’ ‘desperate’ and ‘embarrassing’ during Fashion Week. The article, published during Milan Fashion Week, was written by a selection of Vogue editors including chief critic at vogue.com, creative digital director Sally Singer and Vogue runway director Nicole Phelps.
How McDonald’s and Omnicom Plan to Make Zero-Margin, Performance-Related Pay a Recipe for Success
September 28th, 2016 by The Drum
A zero margin, performance-related pay model might seem more beneficial for McDonald’s than Omnicom but both advertiser and agency are confident it’s the best way to balance the small agency intimacy with the cost efficiency and breadth of a big agency, write Natalie Mortimer and Seb Joseph. It’s a model its creators...
The Devaluation Of Creativity
September 26th, 2016 by The Ad Contrarian
Thank you for inviting me here tonight. I’m not usually invited to speak at high class affairs like this. I usually get invited to horrifying events like the “The Programmatic Real-Time Digital Insider Summit” or some other majestically titled festival of horsesh*t.
12 Ads That Prove Nostalgia Is a Powerful Marketing Tactic
September 26th, 2016 by Hubspot
Nostalgia marketing is the advertising equivalent of comfort food. In a time when most marketing focuses heavily on the future, it transports us back to a simpler place where our current problems don't matter and the hustle and bustle of modernity just melts away. Instead of anticipating the next great thing, nostalgia marketing...
What Ad Agencies Will Look Like in 2025
September 25th, 2016 by Digiday
Are you an aspiring 12-year-old copywriter, art director or account executive? First, nice career choices, clueless stupid-heads. Second, you should know that in 10 years, ad agencies are going to look and function a lot differently than they do now. Just a few years ago, there was just one kind of ad agency.
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