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Samsung: Ad Agencies Should Fear Influencers
September 20th, 2017 by The Drum
Samsung’s top US marketer has suggested that agencies should see social influencers as a threat to their business models.

American Cancer Society Repositions to Educate Public
September 19th, 2017 by The Drum
The American Cancer Society has unveiled a new brand positioning and campaign to help people better understand what exactly the organization does.
'The Handmaid's Tale' and Hulu Win Big at Emmys
September 18th, 2017 by New York Times
It was inevitable that a streaming service would win an Emmy for best drama at some point. But no one expected Hulu to get there first.
Live Sports TV Audience Is, Um.. Getting Old
September 15th, 2017 by Business Insider
A new report on the state of sports media in the U.S. from the ad buying giant Magna Global shows that while live sports consumption remains strong, its audience keeps aging.
Multiple Anna Kendricks Appear in Hulu's New Campaign
September 14th, 2017 by Creativity Online
"Pitch Perfect" actor Anna Kendrick is the face of Hulu in a new campaign for the entertainment brand, in which she claims that it "really gets me."
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