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Original articles from Hubspot.
 
The Productive Marketer's Guide to Better Team Collaboration
How many different productivity tools do you use? And how many hours have you spent searching for an email, assignment card, or document, simply because you have so many tools and systems? Maybe that's why there are project managers -- the person dedicated to managing these tasks. But guess what? With the right approach, you might not actually need one.

5 Classic Debate Techniques To Help You Nail Your Next Pitch
You might be asking, "What the heck does debating have to do with pitching prospects?" A lot, actually. Winning new business for your agency comes down to developing a logical, watertight pitch that combines data and emotion, resists opposition, and impresses your prospects.

12 Ads That Prove Nostalgia Is a Powerful Marketing Tactic
Nostalgia marketing is the advertising equivalent of comfort food. In a time when most marketing focuses heavily on the future, it transports us back to a simpler place where our current problems don't matter and the hustle and bustle of modernity just melts away. Instead of anticipating the next great thing, nostalgia marketing...

Why You're Thinking About Digital Marketing Analytics All Wrong
Measuring the effectiveness of digital marketing is one of the greatest challenges facing organizations. According to HubSpot’s 2016 State of Inbound report, 46% of marketers cited "proving the ROI of our marketing activities" as one of the biggest challenge they face within their company.

13 Examples of Super Skimmable Content
One of the barriers to getting your work read and widely shared in the age of information overload is time. With research revealing that 55% of pageviews are less than 15 seconds in duration, your content needs to provide value and pique interest quickly to align with your readers' behavior.

11 of the Best Olympic Marketing Campaigns, Ads, Commercials & Promotions This Year
The 2016 Summer Olympics are officially over. But for two weeks, billions of eyes from around the world watched athletes attempt to break records and bring home the gold. What a perfect opportunity for marketers, no? Many brands jumped on the Olympics bandwagon, leveraging its popularity for their own campaigns.

How 8 Agencies Are Building Their Brands on Snapchat
When Snapchat first emerged on the scene back in 2011, it was excusable to dismiss the ephemeral photo-sharing platform as just another shiny piece of millennial bait. But things have changed. The once niche app has grown into one of the least ignorable social media forces in the industry, wooing marketers with its command of more daily active users than Twitter. But does any of that matter...

7 of the Coolest Experiential Marketing Campaigns We've Ever Seen
Work events are really hit or miss. Let’s be honest: How many times have you found yourself anxiously fidgeting with a paper napkin in the corner of a stuffy networking happy hour? That’s why I was not only relieved, but also surprised and delighted, when I attended a holiday party that featured a live, interactive version of an arcade game. An entire room had been curated to look like a video game setting, and people were dressed up as characters from it. There was a giant, real-life scoreboard, boppy electronic music...

How­ Higher Education Marketing has Changed
The education industry is going through a major disruption, facing pressures in demand, supply, and delivery. Enrollment rates continue to decline, especially for four-year for-profit and two-year schools. Four-year universities see flat enrollment rates. As the pool of potential students gets smaller, the options they have for school are increasing.

5 Smart Reasons to Create Content Outside Your Niche
Blogging can be a powerful way for you to build your personal brand and increase the visibility of your company within your industry. Ideally, both at the same time. Your end goal, of course, is to become a top leading expert on the topics that matter to your niche. And when you're first starting out, committing to a niche is important. You must own and dominate it.

How to Use Instagram Stories: A Simple Guide for Marketers
On Tuesday, Instagram introduced Instagram Stories, a new feature with remarkable similarities to Snapchat. Stories provides Instagram users with a place to share posts at a higher frequency. While Instagram photos are typically reserved for perfectly composed shots, Stories allows you to share the little moments...

15 Creative Examples of Branded Pop-Up Shops
Marketers spend a lot of time trying to nail down abstract concepts. They're tasked with turning brainstorming sessions and comments sourced during focus groups into campaigns that sum up everything about a brand's identity in a neat, tidy, and most importantly, interesting way. But what if a consumer could walk into a room and fully experience your brand with all their senses?

15 Oh-So-Sweet Examples of Chocolate Packaging Designs
Design agencies have developed a major sweet tooth for packaging. The once humble chocolate bar has become the latest canvas for creatives to experiment with unexpected concepts and show off their design chops. Since packaging actually has a real impact on how we perceive taste, these 15 examples of chocolate brands must be absolutely delicious.

22 Companies With Really Catchy Slogans & Brand Taglines
You know what's really difficult? Being succinct. Seriously ... it's ridiculously hard. If you don't believe me, just grab your favorite copywriter and ask them. It's especially difficult to express a complex emotional concept in just a couple of words -- which is exactly what a slogan does. That's why we have a lot of respect for the brands that have done it right.

12 Video Marketing & Advertising Campaigns You'll Actually Enjoy Watching
Riddle me this: Why do people buy quarter-inch drill bits? While there are a million possible answers to this question, Leo McGinneva offers perhaps the most interesting explanation. "They don’t want quarter-inch bits. They want quarter-inch holes," he explains.

The Art of Scannable Content: How to Write for Today's Online Readers
Here's the truth: There's no guarantee that anyone will actually read your writing online. You have to compel them to do that. And one way to do so is to create writing that’s effortless to consume. Not sure where to start? That’s okay. This article will teach you the fundamentals. You'll learn how to drive audiences to read every word you write. You’ll learn how digital copywriters...

The 21 Most Innovative & Creative Ads of the Past Year
The landscape of content is evolving. In an age where most advertisements fall victim to the "skip" button, it takes something truly creative to make people pay attention. It's no longer enough to simply create a straightforward ad -- to shine, content must make us laugh, cry, think, and believe.

What 3,000+ Job Postings Taught Us About Today's Content Marketers
Do you have what it takes to succeed in today's modern marketing world? As the marketing landscape continues to shift, the requirements and expectations surrounding content marketing roles are evolving. Even if you've got the strongest writing chops in the game, you'll need to find other ways to expand your skills if you want to differentiate yourself. While more and more businesses are seeking talent to fill communication and marketing roles that require constant adaptation to the latest trends...

Will 'Memories' Change Snapchat as We Know It?
Over the past three years, Snapchat has been slowly moving away from its original concept: a place for creating and sharing ephemeral content that disappears immediately after being shared. With the introduction of Stories in 2013, a feature that allows photos and videos to be visible for 24 hours, the app started inching away from that mission. This week, Snapchat took a giant leap away from its initial premise by introducing Memories. The new feature enables users to share content after the initial photo...

23 Brilliant Twitter Cover Photo Examples From Real Brands
What do you think to yourself when you see someone's Twitter avatar is the default image of an egg? Chances are, you probably assume they are either inactive, a fake account, or someone not worth following. While almost all businesses understand that the egghead approach isn't doing them any justice...

How Real Brands Are Retaining Customers: 8 Strategies From Starbucks, Amazon & More
What’s better than acquiring a new customer? If your first thought was “retaining a current customer” then your strategic thinking is in the right place. While there's a certain allure that comes with capturing new customers, keeping customers coming back will continually result in a greater ROI. How do you create a customer retention strategy that keeps your current customers engaged?

7 of the Best Facebook Live Videos We've Ever Seen
This week, Facebook announced grand plans to take their already successful live broadcasting platform to great heights. The announcement included product updates like two-person broadcasts, waiting rooms for viewers, and Snapchat-esque filters all in the works. With these updates in mind, carving out a strategy for Facebook Live seems like a no-brainer.

5 User-Generated Content Mistakes to Avoid
When done right, user-generated content (UGC) boosts a company’s visibility, traffic and sales. There are some great examples of user-generated content that impressed us all. We can learn from their beautiful displays, creative engagement strategies, and scalable results. But to really reap the ecommerce branding benefits of user-generated content, there are some key mistakes...

5 Psychological Concepts That'll Strengthen Your Social Media Strategy
Most of us joke about being addicted to things like Snapchat or Instagram, and we’re all probably guilty of compulsively checking our phones for updates. However, social media is changing more than just our immediate behavior. Think about it: We’ve all seen the infamous commercials illustrating the effects of various illegal substances on your brain...

How to Write Good Instagram Captions: 8 Tips for Perfecting Your Copy
At the end of the day, Instagram is all about the visuals. The quality of your photos will be the differentiating factor when it comes to gaining Instagram followers, getting them interested in your brand and what it's about, and showing off the human side of your business. But the hard work doesn't end once you've taken...

10 of the Best Brands on Twitter (And Why They're So Successful)
When it was first created, Twitter was designed mostly for individuals. It was a place for people to share succinct versions of their thoughts and ideas with the world. ​ As it grew in popularity, brands jumped on board and began using the platform...

3 Valuable Lessons From Seth Godin: What Does it Mean to Be Remarkable?
Trying to nail down Seth Godin's greatest strength is no easy task. He's a brilliant author, marketer, speaker, and entrepreneur, but above all that, he's truly mastered the art of getting straight to the point. Have you seen his blog? He carefully boils each post down to a few hundred words. No fluff. No fancy sentences. Just perfectly distilled lessons.

Why Your Loyalty Program May Not Build Loyalty
Loyalty rewards programs are a staple of retail and ecommerce brands, but what if they’re doing more harm than good? At their most basic, loyalty programs allow customers to accrue points or punch cards until free items or discounts are earned. But what if sometimes a simple “thank you” is all you need? Here’s the problem with a loyalty program that offers rewards of some monetary value: buyers often find the amount trivial.

How the News Feed Algorithms Work on Facebook, Twitter, & Instagram
You're connected with hundreds of people -- maybe even thousands -- on Facebook, Twitter, and Instagram. But when you log in to each of these social networks, it's likely that you don't want to be bombarded by every single update from every single connection. That'd be pretty overwhelming, wouldn't it? That's how the folks from each of these social networks feel...

Emotional Advertising: How Brands Use Feelings to Get People to Buy
Ads that make people share and buy can usually be summed up in one word: emotional. That should be no surprise. Studies show that people rely on emotions, rather than information, to make brand decisions -- and that emotional responses to ads are more influential on a person’s intent to buy than the content of an ad.

The Decline of Organic Facebook Reach
If you've been managing a Facebook Page over the past few years, you've likely noticed a drop in how many of your fans have been viewing and interacting with your organic posts. This decline in organic Facebook reach came to a head in 2014, when marketers started picking up on (and complaining about) the situation in droves, prompting a response from Facebook's VP of Advertising...

How Online & Offline Marketing Can Work Together
Inbound marketing is shown to be incredibly effective for attracting website visitors and generating leads. But for many companies, there's still a place for outbound marketing tactics (like print advertising, broadcasting, and so on)...

Why So Many Brick-And-Mortar Stores Are Turning to Click-and-Collect Models
While Amazon is busy trying to figure out how to get products to you as quickly as they can once you click the purchase button, the rest of the ecommerce world seems to be moving in the other direction. Some of the largest brick-and-mortar retail...

The Anatomy of a Perfect Instagram Profile
With 400 million users, over 80 million posts per day, and a 93% growth month-over-month for businesses using it, it's crucial that marketers include Instagram as a part of their social media marketing strategy. And it all starts with your Instagram profile. The best Instagram profiles have a few things in common, including easily identifiable usernames, a recognizable photo, an informative yet delightful bio, a link to a relevant landing page or campaign, some beautiful photos, and more.

A 5-Step Plan for Finding & Engaging With Influential People Online
These days, collecting email addresses from people isn’t easy. After enduring their fair share of spammy messages, people have become hesitant about handing their information over to just anyone.

30 Call-to-Action Examples You Can't Help But Click
Think about all the times you've signed up for things in your life. Did you once download Evernote? Dropbox? Spotify? Maybe you've even taken a class on General Assembly. Each one of these signups is likely a result of an effective call-to-action. And it's really important to guide your visitors through the buying journey using strategic calls-to-action (CTAs).

8 Examples of Successful Co-Branding Partnerships (And Why They're So Great)
Anyone remember Dr. Pepper-flavored lip gloss from Lip Smackers? I'd venture a guess that many of you do, whether it was a staple of your own childhood or that of a loved one's. There's something brilliant and memorable about that co-branded product: It's fun, unexpected, and involves a classic and timeless brand that's helped the flavor remain popular all the way from 1975...

7 Tips for Writing Content That Converts
Copy is writing that sells, so by definition, it has to be compelling. Does your copy also have to be concise? Yes. Does it have to be clear? Absolutely. Brevity and clarity will ensure that your message is digestible, which is important if you want your words...

24 Facebook, Twitter, Instagram & Pinterest Features You Didn't Know Existed
Social media networks are continuously adding cool little features here and there, and it can be tough to keep up — especially if there's no big announcement. For instance, did you know you can add life events and milestones to your personal and business Pages on Facebook? That you can remove certain users' tweets...

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