|Original articles from New York Times.|
|How Fonts Help Brands Tell Stories|
When ads for “Stranger Things” first appeared in 2016, the glowing, blood-red, unevenly shaded font that spelled out the title told viewers exactly what they could expect.
|Walmart, Dick's Expand Corporate Rift with Gun Lobby|
Two of the nation’s leading gun sellers, Walmart and Dick’s Sporting Goods, took steps on Wednesday to limit their sales of firearms.
|Turning an Ad Into a Meme: Dilly Dilly|
In 1995, a nation was rapt as three frogs croaked the syllables in “Budweiser.” Four years later, Budweiser prompted countless television viewers to wag their tongues and ask their friends, “Whassup?”
|Netflix Announces End of 'House of Cards'|
The day after Kevin Spacey apologized following an accusation that he made a sexual advance on a 14-year-old boy in the 1980s, Netflix announced that the next season of his show “House of Cards” would be its last.
|'The Handmaid's Tale' and Hulu Win Big at Emmys|
It was inevitable that a streaming service would win an Emmy for best drama at some point. But no one expected Hulu to get there first.
|Joel Osteen, PR, and the Power of Social Media|
Criticism of Mr. Osteen intensified after the church posted on Facebook on Sunday that the building was inaccessible because of “severe flooding.”
|CBS Puts Stephen Colbert Center Stage in Pitch to Advertisers|
Last year, Stephen Colbert barely earned a footnote in CBS’s upfront — he was trailing Jimmy Fallon by as much as a million viewers a night, and he was being badly outshined by his colleague, “The Late Late Show” host, James Corden. CBS all but ignored him.
|Candid, Comedic and Macabre YouTube Stars Feel an Advertising Pinch|
Tim Wood sat on a chair inside a house in Hinsdale, N.Y., long rumored to be haunted. He had a Ouija board in his lap and was livestreaming the experience to a group of fans on YouTube.
“You’re not ever supposed to do Ouija alone, let alone in a place that had an exorcism done in it,” he said to the empty room.
As he filmed last month, the comments rolled in, some admiring...
|Gawker.com to Shut Down Next Week|
For nearly 14 years, Nick Denton and Gawker.com have defined Gawker Media.
But over the last several months, a split of some kind between the company, its founder and its flagship site became inevitable: Gawker Media, under financial pressure from a $140 million legal judgment in an invasion-of-privacy lawsuit brought by Hulk Hogan, the former professional wrestler, also encountered a seemingly unbeatable adversary in the form of Peter Thiel, the billionaire Silicon Valley entrepreneur who was financing...
|Zen and the Art of Managing Smartphone Photos|
If your digital photos are a mirror of your life, they may also serve as a reminder that there is only so much you can control and that at some point you just need to let things go.
That was the lesson I learned after trying to create a step-by-step guide to organizing and storing smartphone photos, based on interviews with professional photographers and a week of testing...
|Thiel-Gawker Fight Raises Concerns About Press Freedom|
The story of Gawker versus Hulk Hogan — or, perhaps more accurately, Peter Thiel — has some asking whether press freedom in the United States is in peril if a scorned billionaire can help deliver a crippling blow to a media company.
But since Mr. Thiel spoke to The New York Times on Wednesday about his reasons...
|‘The Founder,’ Like Ray Kroc, Feasts on McDonald’s Imagery|
“Crosses. Flags. … Arches.”
Those words are spoken by Ray Kroc, or rather Michael Keaton, in “The Founder,” a film about the McDonald’s Corporation, as he envisions the stature the soon-to-be ubiquitous emblem would attain for the fast-food chain in a nation that in 1954 already had steeples and flagpoles aplenty.
“McDonald’s can be the new American church,” says...
|Budweiser Rebrands Itself ‘America’ (Just Temporarily)|
Budweiser, a beer brand owned by a Belgian company, will soon appear on shelves with a new name: America.
Pointing to a spate of summer events set to bring out feelings of nationalism, Budweiser said Tuesday that it would replace the word “Budweiser” with “America” on its cans, bottles and packaging...
|For Women in Advertising, It’s Still a ‘Mad Men’ World|
As a so-called bathroom break girl at the advertising agency BBDO in 1985, Susan Credle took over for receptionists when they left their desks. When she learned how to type quickly and accurately, she was promoted to secretary. In the decades since, she has become one of the most accomplished women in the industry...
|WhatsApp Introduces End-to-End Encryption|
WhatsApp, the messaging app owned by Facebook and used by more than one billion people, on Tuesday introduced full encryption for its service, a way to ensure that only the sender and recipient can read messages sent using the app.
Known as “end-to-end encryption,” it will be applied to photos, videos...
|Apple’s New Challenge: Learning How the U.S. Cracked Its iPhone|
Now that the United States government has cracked open an iPhone that belonged to a gunman in the San Bernardino, Calif., mass shooting without Apple’s help, the tech company is under pressure to find and fix the flaw. But unlike other cases where security vulnerabilities have cropped up, Apple may face...
|The Uber Model, It Turns Out, Doesn’t Translate|
In San Francisco, as in most cities, parking is an expensive daily grind that saps the soul. So a year and a half ago, when I discovered the valet-parking app Luxe, the heavens parted, choirs began singing and double rainbows colored the sky. This, I was convinced, could be the next big thing.
Luxe solved parking with an army of smartphone-guided attendants...
|As Snapchat Goes Mainstream, We're Entering a New Era In The Smartphone Revolution|
That sound you’ve been hearing in the background but couldn’t quite place it? It’s the sound of Snapchat crossing the chasm. It’s the siren song of the next big thing in media, entertainment and communications. The early majority is showing up. Snapchat is going mainstream. Here’s what you need to know if you’re a brand, entrepreneur or just over the age of 30.
|The Echo From Amazon Brims With Groundbreaking Promise|
Many of the world’s largest technology companies have spent the last five years searching in vain for the holy grail, a machine to succeed the smartphone as the next must-have gadget.
They have made digital watches and fitness trackers, all manner of computerized glasses and goggles, and more doodads to plug into your TV than there are shows to watch on it.
|The Apple Case Will Grope Its Way Into Your Future|
To understand what’s at stake in the battle between Apple and the F.B.I.over cracking open a terrorist’s smartphone, it helps to be able to predict the future of the tech industry.
For that, here’s one bet you’ll never lose money on: Digital technology always grows hungrier for more personal information, and we users nearly always accede to its demands. Today’s smartphones hold a lot...
|See That Billboard? It May See You, Too|
Pass a billboard while driving in the next few months, and there is a good chance the company that owns it will know you were there and what you did afterward.
Clear Channel Outdoor Americas, which has tens of thousands of billboards across the United States, will announce on Monday that it has partnered with several companies, including AT&T, to track people’s travel patterns...
|SiriusXM Fights to Dominate the Connected Car|
At SiriusXM, the satellite-radio network, executives use terms like “mosaic,” “bundle” and, inevitably, “curated” to describe the company’s mix of programming. With more than 175 channels, SiriusXM has much more variety than typical AM/FM radio...
|HomeAway, a Home Rental Service, Mocks the Competition|
With “It’s Your Vacation, Why Share It?” as its tag line, a new advertising campaign by the online home-rental service HomeAway depicts some of the many awkward, gross or annoying ways this kind of shared-lodging arrangement can go wrong.