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Original articles from Ric Corns.
 
Advertisers Get New 'In' with Snapchat's 'Discover'
Snapchat has released a new tool for advertisers to take advantage of, titled “Discover.” This new feature allows for a section of the Snapchat app to be used for companies to present videos produced by leading news, sports, and entertainment outlets. A YouTube video explaining the new feature of the app highlights...

Putting a New Spin on Skip
Direct Marketing news has a fascinating post about a new way for users to interact with video advertisements. Instead of simply clicking the ‘Skip Ad’ button, as most of us are accustomed to, PK4 Media is proposing an alternative solution: the user drags the brand message to a section of the video player, to be viewed after the user has viewed their content. Says PK4’s CEO Tom Alexander, "Online video ads are skipped more than half of the time according to a study by Adroit Digital. ..."

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