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Original articles from Matt Shuford.
Pissed Off? Broken? Use It.
It comes as no surprise that I found inspiration for this article following the loss of someone special. Harnessing raw emotion to serve as catalyst to creativity is a concept I’ve often thought possible, but it wasn’t until a recent personal experience did I truly understand the validity in that belief. As individuals, we are met with countless situations and life events that affect us in a variety of ways. And as emotional creatures, we choose to react either positively or negatively to each of those events.

'Don't Give Up. Don't Ever Give Up.'
On a daily basis, our patience may be tested by clients, by dead end jobs, or by conflicting philosophies of colleagues. We may feel stuck, thinking nothing can be done to improve our circumstances. But we forget an important thread that ties us all together: we are all problem solvers — we all possess skills necessary to better our situations. We can’t forget that. We can’t doubt ourselves. And we can’t lose the internal fire that drives us all. In the recent ESPN 30 for 30 film, Survive and Advance — which chronicles the near-impossible 1983 NCAA championship run...

Go for a Run, Ideas Will Come
I’ve never been much of a runner. Played sports all my life, but not until recently did I get into distance running. However, doing so has improved much more than just my health. Lately, I’ve found a jog around the city brings about some of my best ideas. “Just think about it deeply, then forget it…then an idea will jump up in your face.” Don Draper couldn’t have said it better.

What Vegas Taught Me About Picking Battles
Blackjack is my game. I’m not a pro. And definitely not a high stakes player. But when I visit Sin City, there’s no casino game I enjoy more. Thing is, you’re not going to win every hand. And just like a creative getting pushback on an idea, you have to know when to pick your battles.

We're All Senior! (Death to Titles)
You know how it actually means something to call someone a senior at his or her position? I sure don’t. Growing up, when I heard positions preceded or followed by the titles senior, manager, director, etc., it instilled a sense of confidence regarding that person. I felt I could undoubtedly learn from that individual. Why? Because attaching such distinction to your title says to me that you’ve been around long enough, with a consistently high level of success...


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