Beneath the Brand
Original articles from ESPN.
Colin Kaepernick Files to Trademark Image of his Face, Hair
Kaepernick re-emerged as a marketing icon when Nike started using him in the iconic "Just Do It" campaign's 30th anniversary.
Buffalo Wild Wings Explores Sports Betting
The sports bar chain, which operates in all 50 states, says it is exploring the newly expanded sports betting space in the U.S.
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