|Original articles from Inc..|
|Video: The New Post-Interview Thank You |
The traditional post-interview thank you note is falling out of favor, with a whopping 83 percent of interviewers seeing them as obsolete. So how do you express your professional appreciation?
|Five Ways to Say No to Your Boss|
We've all heard the expression "the customer is always right," but in many workplaces the truth of things is closer to, "the boss is always right." Everyone's salary might ultimately depend on pleasing the customer, but in the tumult of everyday office life, it often feels more urgent to keep the boss happy.
|Communication Skills Every Manager Needs|
Of all the skills you need to be successful as a manager, effective communication is perhaps the most important--and often the hardest to improve.
|Ryan Reynolds: Super Marketer? |
His latest effort with Hugh Jackman is just one example of how he's become an incredibly effective (and entertaining) content marketer.
|How to Be a Better Leader in Thirty Days|
First tip: Listen to everyone in your organization and figure out ways to get them talking, providing input and sharing/debating ideas.
|Chicken Nuggets for Your Love on Valentine's Day|
Remember: When it comes to giving your loved one a gift of Chick-fil-A chicken nuggets for Valentine's Day, it's the thought that counts.
|How to Build Connection and Empathy In Your Audience|
Consumers have shorter attention spans than ever. Here are three ways to deliver content that will grab -- and keep -- their attention.
|Calm Is the First $1B Meditation App|
Since most of us think our smartphones are making it ever harder to sleep or think, is the solution really yet another app?
|Three Ways to Achieve Work-Life Harmony|
Work-life balance may not be achievable for busy professionals but these three CEOs share their tips for work-life harmony.
|Google's Quiz Helps You Spot Phishing Emails|
Phishing--trying to trick someone into providing their username and password to a malicious site--is the most common form of cyberattack.
|How to Adopt a Manager's Mindset|
While being an individual contributor might have once worked for you, and you rise in the organization, you need to adopt the manager's mindset.
|7 PR Trends to Watch and Implement in 2019|
To be fully prepared for a new year, you need to add an element to the mix of what you're examining: the latest trends.
|Five Easy Steps for Delegating Properly|
When you are the leader, you may have a strong desire to control of everything -- but let's face it, you can't and shouldn't even try to do everything yourself.
|McDonald's Bets Big on Bacon|
McDonald's just announced an addition to its French fries options that the company thinks will make them even better: bacon and cheese.
|Trend: More Online Brands Opening Physical Stores|
The cost of acquiring new customers online is soaring as more brands compete, so many businesses are going back to the basics.
|5 Social Media Trends to Apply in 2019|
Not surprisingly, social media will continue to dominate the marketing landscape this year.
|How to Keep Team Meetings Balanced|
Is one person dominating your meetings? These practices keep the talkers in check and clear a path for the introverts.
|Should Your Facebook Marketing Take a Break Too? |
Ramp up your marketing efforts and find more ways to stay connected with your customers.
|Instagram's Testing "Error" Likely Shows Its Future |
Instagram's unpopular test of a tap-to-advance feature for the Explore tab may be coming, despite the backlash.
|5 Common Unprofessional Email Mistakes|
In jobs where communication matters more, it's important to ensure that you're coming across as completely professional.
|Marketing to Gen Z in 2019|
If you thought Millennials cared about social causes, wait until you meet Gen Z.
|4 Big Predictions for the 2019 Workplace|
The 2019 magic eight-ball says, "It'll be a banner year for learning and growth!"
|5 Things to Instantly Improve Brand Communication|
Much of success in business comes from what you do--your planning and behavior. But the way you communicate is the other half of the equation.
|How to Learn From Your Worst Bosses|
You may have been belittled, disrespected, or undermined. But here are key lessons every professional can take away from their experiences with terrible bosses.
|Apple's First 'Ad' Could Fetch $60,000|
A single note on a piece of notebook paper that Steve Jobs probably spent 10 minutes writing in 1976 is going up for auction.
|25 Tech Predictions for 2019|
It will be a new year, and things look to be very different.
|Tofurkey and the Veganizing of Thanksgiving |
The once-small startup is now competing with the likes of Impossible Burger, Memphis Meats, and Beyond Meat.
|18 Things to be Thankful for at Work|
On Thanksgiving, many families follow the tradition of expressing thanks for the good things that have occurred. When we return to the office, however, we're more likely to complain than affirm.
|8 Free Tools Every PR Pro Should Know About in 2019|
Talk about good, for nothing. Here are the latest free tools sure to improve the results from your marketing efforts.
|Video: The New Post-Interview Thank You |
Video thank you emails can win out over a regular thank you email because they show that you're tech savvy. Video also can give a brief reprieve to eyes that are tired from focusing for hours on fonts.
|7 Social Media Trends Brands Need to Know for 2019|
Marketing on social media is an ever-moving target. Paying attention to these 7 trends will help you take better aim.
|Regaining Your Business Momentum|
Facing a workplace setback? Instead of being discouraged, here is what you can do to regain confidence to keep going.
|How to Quantify Your Company Culture|
Lots of leaders talk about what a great culture they have inside their organization. But do you really understand your culture?
|Five Common Hiring Mistakes and How to Avoid Them|
Hiring is one of the hardest challenges leaders will face. When you're short staffed, tasks build up, and your staff starts entering burnout phase.
|Is Your 2019 Marketing Plan Already Failing? |
Get to marketing growth faster by ditching your marketing plan and executing an agile strategy.
|The 10 Most Commonly Misspelled Words in the English Language|
An email or document with spelling errors makes it difficult to trust the sender. Spelling speaks to attention to detail and you want to make sure yours is on point.
|3 Ways to Combat Facebook's Drop in Page Engagement|
You may have created the content equivalent of Moby Dick, but unless you can distribute your content to the right people at the right times, no one cares.
|The 10 Brands Generation Z Trust Most|
Young consumers have different buying behaviors and elevated expectations; the brands that understand them will win their loyalty.
|How to Motivate (and Hire) the Best Candidates|
Many employers wait more than a week to respond to job applicants, which poses a risk for losing top talent to the competition. Learn how you can treat job applicants more like customers.
|6 Ways to Ensure Your Facebook Account is Secure|
On September 25th, Facebook determined there was a significant security breach, which was publicly announced on the 28th.
|How to Declutter Your Work Space in Less Than Five Minutes|
Sometimes it's nice to have a space that's free from distraction, with everything ready to go, quick to find and within reach. And if you've got five minutes, an orderly workspace absolutely can turn into reality.
|8 Apps to Help You Nail Your Next Presentation|
Use these apps for your next speech to make stage fright go away, engage your audience, and prepare for just about anything.
|Four Things Newly Promoted Leaders Should Do Right Away|
When you're tapped for a leadership role, don't look back. Think about what you need to do (and what not to do) to make yourself successful in your new role.
|What To Do When Work Takes a Toll on Your Mental Health|
The flip side of being smart and accomplished is that it's easy to fall into traps of overthinking, worrying, and perfectionism.
|Job Hunting? Don't Skip the Cover Letter|
If you're applying to jobs, I'm here to tell you: The cover letter is still a big deal to recruiters and hiring managers. Turns out, if you skip the cover letter, you might just get skipped over in your hunt for your next great job.
|Colin Kaepernick is Face of Nike's Anniversary Campaign|
They just did it. Taking a stand may not be comfortable, but sometimes you have to. And sometimes it's good PR.
|Will You Be Good at a Job You've Never Done Before? |
One of the things that will help you futureproof your career is to figure out whether you have the potential for jobs that you haven’t done in the past.
|Three Questions to Make You a Better Interviewer|
"Can you walk me through your resume" just doesn't cut it when you're truly looking for the best fit. These three interview questions will change how you hire.
|Ikea's New Ad Addresses What's Wrong With Work Today|
The world's largest furniture retailer is taking a strong stance about work in its latest commercial.
|Three Things Every Salary Negotiation Should Include|
Negotiating for a salary should not be about how you dress up the conversation, or about the right verbal innuendo, it should be about the facts.
|Chipotle Is Bringing You the Bacon|
There comes a time in every brand's life when it reaches a crossroads. For Chipotle that time is now, and that crossroads involves bacon.
|Using Hashtags the Right Way in 2018|
Hashtags still represent a big opportunity for brands to inform content creation strategies, and attract new followers.
|How Brands Use Smart Speakers to Market to Kids|
AI assistants want to raise (and market to) your children. Welcome to the era of voice-robot parenting.
|How to Be a Better Leader in 30 Days|
These 30 tips may not transform you overnight, but it will improve you at the end of 30 days.
|McDonald's New Happy Meal Will Make 80's Kids Happy|
Since everything old is new again, it's probably inevitable that McDonald's would give the Rubik's Cube another shot.
|Job Hunting? Don't Skip the Cover Letter|
You may be tempted to skip a cover letter in the digital recruiting age, but don't. If you want the job, write about it.
|Five Ways to Say No to Your Boss|
Just because they're in charge doesn't mean their every request is worth doing exactly as asked.
|Brand Lessons From PayPal's Mistake |
A man wrote PayPal to say his wife had died. The company's response was heartless.
|5 Rules for Marketing on Facebook Messenger|
Boost your ROI with these tried-and-true tactics for chatbot marketing automation.
|How Frequently Should Your Brand Post on Social Media? |
There's a lot of debate when it comes to recommended frequency for social media publishing. Here's what the data has to say about it.
|How to Be the Boss of Your Inbox|
Happiness is an empty inbox. Believe me, you can do it (or get pretty darn close).
|Seven Habits to Help You Achieve Your Goals|
According University of Scranton, 92 percent of people who set goals never actually achieve them. Failing to meet goals is frustrating and can set you back.
|Forget Kombucha: Cannabis is the Next Beverage Trend|
As beverage heavyweights like Constellation get into the cannabis industry, THC and CBD infused drinks are about to show up everywhere.
|Branding Blunder? IHOP's Potential Mistake|
Branding is a sexy topic, at least according to branders, who will tell you all about how much power and value you can reap when you build an iconic brand.
|3 Best Practices for Following Up After an Interview|
Navigating the interviewing process can be like playing a game of chess. Although your experience and qualifications get you into the game, to succeed, you'll have to make a few strategic moves if you want to prevail.
|Seven Keys to Working From Home|
Working remotely effectively is a red-hot job skill--one that requires practicing the right things. Here are 7 ways to make yourself better at it.
|3 Key Ingredients For Creating Interactive Content|
Neuroscience says we're built to like feedback, novelty, and control in our media.
|The Surprising Productivity Boost of Working From Home |
The jury was out on the productivity effect of working from home. It has returned with a surprising verdict.
|The Inside Story of Wawa, Taking Over the East Coast|
54 years old. $10B in revenue. This family-owned business is rapidly expanding--and ditching gas and cigarettes for kale salads and nerdy coffee.
|Six Questions to Ask Before Accepting a Job Offer|
Are you really sure that company or boss is the right one for you? Ask these questions to be absolutely sure.
|Video: The New Way to Thank a Job Interviewer|
With email thank you notes becoming the standard for interviews, video versions have big advantages.
|5 Ways You Can Be Healthier at Work|
The average person spends 90,000 hours -- or around one third of a person's life -- at work. It seems like we're all one project away from living at the office.
|Purchasing Power: Gen Z is Where It's At|
Brands haven't seen anything yet. The influence and buying power of Gen Z is mind-blowing.
|5 Ways to Excel at Your New Job|
Establishing yourself in a new role is critical for future career trajectory. Early impressions of your attitude, drive, and performance are often established within the first year -- or sooner.
|10 Ways to Make an Impressive Impact at the Office|
The world's growing ever more competitive. Even if you already have a job, making sure you have access to the best opportunities means going beyond the usual.