|Original articles from MediaPost.|
|"Brand Purpose" is ANA's Marketing Word of 2018|
In a year consumed by jargon like “blockchain,” “direct-to-consumer” and “GDPR,” the ANA found their purpose when it came to selecting the phrase.
|Porsche Campaign Targets Young Drivers|
Two Porsche owners show their love for the brand—and each other—by getting married in the backseat of a Cayenne traveling 70+mph.
|Trader Joe's, Costco Top Customer Experience Study|
When it comes to making American shoppers happy, three new reports reveal that the basics of customer experience aren’t changing much, despite shifts in channels: People just want to feel appreciated.
|Ad Industry Finally Shifting Portrayals of Men|
Today's culture is moving away from years of the same ideology of masculinity: Men getting rich, getting laid, according to futurist Faith Popcorn.
|Unilever Bans Influencers Who Buy Followers|
As part of its push for greater transparency and to combat fraud, Unilever said that the company would no longer work with influencers who buy followers.
|Super 8 Debuts Concept Car for Auto Shows|
The brand is the first hospitality company to create a concept vehicle and display it at an auto show.
|Lexus is Enjoying Huge Success of "Black Panther" |
Lexus chose correctly when it signed on 18 months ago to play an integral part of Disney’s “Black Panther,” where the main character drives a Lexus LC 500.
|CES 2018: Battle for Consumer Engagement|
Who will own the consumer? Each year, the battlefield shifts. It’s the flatscreen, it’s mobile, it’s the Internet of Things, it’s virtual/augmented reality.
|Logan Paul Controversy Highlights YouTube Brand Safety Concerns|
The outrage about a video uploaded by YouTube creator Logan Paul over the weekend has brought to the forefront more brand safety concerns about the Google-owned video site.
|Fox to Air Live Ad for "Greatest Showman" During "A Christmas Story"|
Pushing the envelope for new live TV commercials, Fox Broadcasting will air what it says is the first-ever live TV commercial for a feature film -- the 20th Century Fox Film movie "The Greatest Showman."
|M&M's Returning to the Super Bowl|
Mars Wrigley announced that M&M’s, which has been absent from the Super Bowl for three years, will be back in 2018, with a 30-second spot.
|T-Mobile Announces "Netflix On Us" Partnership|
The carrier is linking with Netflix, offering to provide the streaming service’s basic subscription at no extra cost for those who subscribe to T-Mobile One family plans.
|ANA: Bot Fraud Estimated at $6.5B in 2017|
Advertising spending should increase by 10% or more this year, but a study released ANA)and White Ops estimates the economic losses due to bot fraud at $6.5 billion globally in 2017.
|Commission-based Comp Model Rebounding for Agencies|
After years of erosion, Madison Avenue’s original media commission-based compensation system is making a comeback, albeit marginally, according to just-released findings.