|Original articles from Fortune.|
|Is Esports the New Premed? |
The Ohio State University now offers an e-sports program that includes courses about coaching e-sports teams, marketing video games, and managing the business side of gaming.
|How Yeti Became One of the Hottest Outdoor Lifestyle Accessory Brands|
Before Yeti, it was difficult to imagine consumers getting excited about a $30 beverage mug, much less the $300 coolers upon which two Texan brothers launched the company in 2006.
|Pizza Hut is Revamping Its Signature Pan Pizza|
After 40 years, Pizza Hut announced plans to change the recipe for its Original Pan Pizza, effective immediately.
|Your Privacy & the 2020 Census |
“Every time you publish a statistic you leak information about that confidential database,” says Simson Garfinkel, a computer scientist with the bureau.
|Impossible Foods' Newest Partner: Little Caesar's |
For the first time since Impossible Foods introduced its meatless burger, the plant-based food purveyor is launching a new product: The Impossible Sausage.
|Whole Foods Will Soon Accept Cryptocurrency|
Among other major retailers, this is a big win for bitcoin and 3 other crypto-based digital payments. Because techies want to eat organic too.
|The Latest in Victoria's Secret vs. ThirdLove|
Victoria's Secret trademarks a twist on their rival ThirdLove's name, but will it backfire? The jury is still out.
|Target Expands Private Label Alcohol to Include Sangria|
In addition to their California Roots bargain wines, Target is now selling a $5 sangria, hoping for the same success.
|DTC Darling Casper Wants to Sell More Than Mattresses|
Thinking differently will be crucial for Casper, with the 5 year old startup's competition coming from sources beyond the other direct-to-consumer mattress brands.
|Pepsico is Serious About Carbon Footprint Reduction|
PepsiCo is launching a new "hydration platform" focusing on reusable bottles, developed it in response to existing consumer behavior.
|Ancestry.com is the Latest Brand to Apologize for Insensitive Ads|
The ad, which ran on television and online, depicted a black woman and white man dressed in slave era garb running through an alley.
|Google and Amazon Play Nice With Streaming Services|
YouTube will soon be available on Amazon’s Fire TV while Amazon Prime Video will show up on Google’s devices, the companies said in a statement.
|JAB Holding Co Atones for Family's Nazi Past|
JAB Holding owns major coffee brands including Panera, Keurig and Krispy Kreme. And their past shows committed Nazis, not just opportunists.
|Do YouTube's Kidfluencers Warrant an FTC Review?|
Since it was founded in 2005, YouTube has operated beyond the reach of rules that govern advertising on traditional television.
|This Food Startup Wants to Revive Cup-a-Soups|
Instant soups, with the ubiquitous foam cups, were first introduced to the U.S. in the 1970s and haven’t evolved much in the years since.
|Analyst: E-Sports Advertising to Rise 25% This Year|
U.S. online ad revenue for e-sports, including sponsorships, is expected to grow 25% to a record $178.1 million this year.
|NY Grand Jury Investigating Facebook's Privacy Practices|
An investigation by the U.S. Justice Department has broadened to include a grand jury, signaling an escalation in the ongoing federal probes.
|'Fearless Girl' In the News Again|
The sculpture is now the subject of a court order blocking her creator from selling a replica to buyers in Germany.
|France Proposes 'Digital Tax' on Tech Giants|
France unveiled its new ‘GAFA’ digital tax, named after those it targets: Google, Alphabet, Facebook, and Amazon.
|CPG Brands Are Raising Prices|
The American manufacturer Church & Dwight Co. recently increased prices on 30% of its products.
|Tesla Launches 'Dog Mode' |
As a Valentine’s Day present to pet-loving Tesla owners, the electric car company rolled out its highly anticipated “Dog Mode” Thursday.
|Tokimeki Unfollow is Marie Kondo for Your Twitter Feed|
Designer Julus Tarng has created a way for Twitter users to make sure their news feed sparks as much joy as your recently-tidied desk.
|Gucci Faces Backlash Over 'Blackface Sweater'|
Gucci has issued an abject apology after people noticed that its sweater, which features cartoonishly thick, red lips around the mouth cut-out, looks an awful lot like blackface.
|Finally: A Robot Lawnmower|
If you’re tired of mowing the lawn (who isn't?), iRobot, at long last, might have a solution.
|You Can Celebrate Valentine's Day With Heinz Ketchup Caviar|
Elegance is a must when planning the perfect Valentine’s Day dinner. This year you can top your burger with delectable ‘Ketchup Caviar’.
|Study: Junk Food Ads Targeting Black & Hispanic Youth|
Companies that sell junk food, from fast food to unhealthy snacks and sugary drinks, are spending billions of dollars on ads targeting black and Hispanic youth.
|Gillette's New Ad Makes Nike's Kaepernick Stance Look Coy|
For the last three decades, Gillette has offered “The Best A Man Can Get.” Now, to mark the switch to its new “The Best Men Can Be” tagline.
|Pizza Hut Expands Beer Delivery for the Big Game|
Pizza Hut announced Monday plans to expand beer delivery service to 300 locations by mid-January.
|Serena Williams Joins Bumble's Ad Campaign|
Serena Williams will be the face of Bumble’s upcoming ad campaign stressing the importance of women’s empowerment.
|Chipotle Launches 'Lifestyle Bowls'|
Chipotle announced plans for a new menu of “Lifestyle Bowls” that will include meals for paleo, ketogenic, and Whole30 diets.
|U.S. Cannabis Industry May See a $20 Billion Boom|
Recently passed farm bill includes the legalization of hemp, paving the way for the cannabis industry to explode.
|Vitaminwater's $100k Smartphone Challenge|
Could you live without a smartphone for a year, if you were rewarded with $100,000? Vitaminwater is challenging you to try.
|Netflix's 10 Most Binge Watched TV Shows Of 2018|
Although Netflix is famously secretive over its viewership numbers, they gifted us with the holiday treat of its most binge-watched shows of 2018.
|Lego Gifted $100M to Sesame Workshop|
The Lego Foundation just gave Sesame Workshop $100 million to help children who have been impacted by the Syrian conflict.
|Walmart vs. Amazon Heats Up|
The world’s largest retailer once again showed it's willing to spend and sacrifice profit margin for market share gains.
|PBR in Desperate Court Battle With MillerCoors|
Pabst Brewing Company and MillerCoors are facing off in court this month with big stakes for one of America’s longest-brewing beer brands.
|Jack Daniel's Releases Advent Calendar|
Jack Daniel’s wants to help you celebrate the days leading up to Christmas in the best way possible: with whiskey.
|How to Answer the Most Uncomfortable Interview Question|
If you’re interviewing for a new job, or meeting with recruiters, there’s no guarantee that anyone’s going to ask you to talk about your flaws. But it’s a pretty safe bet.
|Google Makes Rare Change to Homepage|
When you visit Google’s homepage on a mobile device, you’ll now find that there’s a Discover feature under the search box where you’ll find a curated list of content.
|Mr. Rogers Pitches Google's Pixel 3 |
The voice of Fred Rogers returned to television screens during the World Series on Tuesday night.
|Coca-Cola's Marketing Slogan in New Zealand Did Not Go Well|
What was supposed to read as a friendly hello to a friend on vending machines actually translates to “Greetings, death.”
|Easy Steps to Make Your Resume Stand Out |
Nowadays, your resume has to cater to the human hiring managers and the robots viewing it. Here's how to nail it.
|Is LaCroix Really All Natural? |
A class action suit filed against the drink’s parent company alleges that this is a false claim, charging the brand with using a number of artificial ingredients.
|IHOP is Brewing Up a New Offering: Pumpkin Pancake Stout|
IHOP’s identity crisis is taking another unusual turn as the pancake chain has released an IHOP-branded beer in select markets.
|Google Just Overhauled Its Search Algorithms. Again.|
Google is tweaking its search engine to emphasize more personalized results and more compelling images.
|Ryan Reynolds' Aviation Gin Partners With Virgin Atlantic|
The Portland, Ore.-based gin brand is going to be served exclusively on Virgin Atlantic and at Virgin Atlantic Clubhouses in major airports.
|Oreo Will Celebrate Mickey Mouse's Birthday With New Cookies|
Early images show a white Oreo package covered in confetti, and points to a birthday cake flavoring.
|Amazon is Now 3rd Largest Digital Ad Platform in U.S.|
U.S. advertisers are likely to spend about $4.61 billion on Amazon’s advertising platform in 2018, which is a whopping 144.5% increase.
|Coca-Cola Considers CBD-Infused Drinks|
The move would mark a major shift in the cannabis industry, with one of the world’s largest corporations embracing the drug.
|A Domino's Franchise Ends Free Pizza Campaign|
The campaign promised 100 free pizzas for 100 years for fans who got a tattoo of the Domino's logo.
|Carlsberg Goes Greener With Snap Packs|
According to Carlsberg, the Snap Pack technology will reduce the amount of plastic it would typically use in a six pack by up to 76%.
|Blue Wave Hits In-N-Out Burger|
Cult fast food chain In-N-Out Burger is getting served after it was revealed the restaurant chain donated $25,000 to the California Republican Party.
|Tom Brady & Russell Wilson Team Up as Pitchmen|
Both Brady’s and Wilson’s deals include equity stakes in the online mattress company Molecule, which also has a partnership with the New York Mets.
|How Target Keeps Its 'Tar-zhay' Luster|
Having unique products that have a strong enough identity for shoppers is essential to keep Target on the comeback trail.
|The Best Ways to End Four Common Professional Conversations|
Your “closing” should open doors. If you want to get people to take action and do what you want, this is what you should say.
|The Girl Scouts Are Adding Another New Gluten-Free Cookie Option|
The Girl Scouts are here to save the day with a morsel of good news—at least for cookie lovers.
|Amazon Hiring 200+ Work-From-Home Employees|
All are full-time, with benefits, and open to applicants in the United States, the United Kingdom, Germany, and Costa Rica.
|Bespoke Post Adds Curated Wine Subscription |
The NYC-based startup thinks Millennial men are being underserved in the category.
|Walmart to Sell Gobble Meal Kits in New Partnership|
In the battle over the future of food purchases, Walmart is making moves to maintain a fighting chance against Amazon and Whole Foods.
|IHOP President on the IHOb Stunt|
Darren Rebelez addressed the company’s name change gimmick in a new interview: "Literally Everyone on the Planet' Knows It Sell Burgers Now"
|Why and How to Celebrate World Emoji Day|
Whether you celebrate today with a happy face, a pair of raised hands, or a mere shrug, July 17 marks World Emoji Day.
|Adidas is Going Greener|
The company is doubling down on its sustainability push. By 2024, Adidas will only use recycled polyester in its shoes and clothing.
|It's Free Slurpee Day at 7-Eleven|
7-Eleven stores will give customers a free small Slurpee on ‘7-Eleven Day‘ (July 11—or, 7/11 on the calendar) from 11 a.m. to 7 p.m.
|How HBO Will Change Under AT&T Ownership|
HBO employees were told at a recent town hall that the premium network is going to “change direction a little bit.”
|Seth Rogen Calls Out Twitter on White Supremacy Problem|
The actor tweeted on Tuesday that he has been “DMing” with Twitter CEO Jack Dorsey about his “bizarre need to verify white supremacists.”
|P&G Wants 50% of Its Ads Directed by Women by 2023|
The consumer goods corporation will also work toward closing its own gender gap at the creative director level.
|Brand Blunder: Target Sells 'Baby Daddy' Cards |
Across many of its stores, Target was carrying a card depicting an African-American couple with the words “Baby Daddy” overlaid over them.
|Kim Kardashian Wants Twitter Edits Too|
The reality TV star reportedly spoke directly to Twitter CEO Jack Dorsey about the issue at her husband Kanye West’s birthday party.
|Behind BoA's Decision to End Business With Some Gunmakers|
In April, Bank of America made the decision to end its business with makers of military-style weapons who sold those arms to civilians.
|IHOP to Re-Brand as IHOb on June 11th|
International House of Pancakes, perhaps better known by the initials IHOP, is ditching the pancakes—in its name, at least.
|Advertisers are Boycotting 'Full Frontal' and Samantha Bee|
Autotrader and State Farm have pulled their ads from TBS’s Full Frontal after host Samantha Bee called Ivanka Trump a “feckless c***.”
|How Amazon is Using Whole Foods For Retail Domination|
The Seattle giant believes selling you groceries is the key to selling you everything else.
|Instagram Finally Adds Mute Button|
After countless user requests, Instagram has finally decided to roll out a mute button to hide posts from certain friends.
|Does Siri Hate Your Mother? |
When users query Siri for a definition, the service looks for it in the Oxford Dictionary. The second definition in that dictionary for 'mother' lists the expletive.
|Newest M&M's Flavor Only Available at Dollar General|
Orange Vanilla Cream M&M’s will hit the shelves on April 30—and will be sold exclusively at Dollar General stores across the U.S.
|Farewell, Ford Taurus, You Served Us Well.|
The venerable, family, four-door Ford Taurus is joining a list of sedans that Ford plans to phase out.
|Sony Sues Brewery Over 'Breaking Bud' IPA|
Sony Pictures is taking on California’s Knee Deep Brewing Company over the name of one of its IPAs: Breaking Bud.
|This Faked Photo of Emma Gonzalez Went Viral on Twitter|
After Parkland shooting survivor and activist Emma González spoke during Saturday’s March for Our Lives, images began to circulate of the teenager ripping up the U.S. Constitution.
|Whole Foods Outlines New Prime Loyalty Plan|
Whole Foods met with suppliers in Austin in an attempt to quell concerns and uncertainty that have been brewing since the grocer was acquired by Amazon.
|Walmart Grocery Delivery Availability Grows to 40% Of U.S. Households|
The retailer said on Wednesday it was expanding the service to a total of 100 metropolitan areas by the end of the year, up from six currently.
|Apple, Spike Jonze Score With HomePod Ad|
Apple is never shy about hiring celebrities to hawk its products. The latest example is a new commercial aimed at selling the tech giant’s recently-released HomePod smart speakers.
|KFC Announces its First Female Colonel Sanders|
Despite some skepticism, relaunching the Colonel Sanders campaign in 2015 has brought KFC considerable success. A report of same-store sales growth is expected in early February.
|Target Offers Bleak Holiday Season Profit Forecast |
Target CEO Brian Cornell in a statement said that holiday season shoppers could expect an improved shopper experience thanks to “our investments in wages, training and additional hours.”
|Uber and Lyft Have Banned a Conservative Activist|
Conservative activist Laura Loomer was banned from the ride-sharing services on Wednesday after unleashing an anti-Muslim tweetstorm.
|Twitter Will Now Label Political Ads and Sources|
Twitter said on Tuesday it would add labels to election-related advertisements and say who is behind each of them.
|Burger King Released a Powerful Anti-Bullying PSA|
The fast food giant rolled out a public service announcement Tuesday in honor of National Bullying Prevention Month that uses a clever social experiment to demonstrate how people often refuse to speak out against bullies.
|How Walmart Won Back Shoppers from Dollar General|
The dollar store was one of the fastest growing retailers in the years after the Great Recession as low-income shoppers looked for lower prices.
|How Alyssa Milano's 'Me Too' Protest Went Viral|
A simple, two-word phrase flooded Facebook, Twitter, and Instagram on Sunday night and Monday morning: “me too.”
|Nordstrom Wants to Sell More Plus-Sized Items|
On Monday, the department store chain called on top brands to add more items in sizes 14, 16 and 18.
|Hilton Launches New Concept Catering to Millennials|
Hilton Worldwide is going smaller, cheaper, and more local with what it's calling a “hostel on steroids."
|3 Steps Uber is Taking To Change Its Culture|
Change is critical—even if it means losing top performers—because the world has changed and what happens in the culture of a company affects business metrics.
|Five Things You Can Do to Attract Millennial Talent|
Anne Donovan, PwC’s human-capital transformation leader, says she started noticing something different around eight years ago. New employees would stay only a year or two before quitting, no longer receptive to the old deal that the longer they stayed, the more marketable they would be.