Seeing a Social Media Practice Whole

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By: Doug Bedell

As we keep fleshing out the progress and parameters of social media as an area of PR practice, we get a big assist from Lee Traupel, of the Linked Media Group, who has been at this sort of thing since 1990. Under the heading of Social Media Strategist, Lee provides a list of "16 critical skills" for the job title. They don't all have to be held by a single individual but an agency, Lee says, should have them all.

Lee's lists includes both organizational skills and social media measuring tools like "Awareness, Radian6, Klout, Peer Index, et al." There are also the platforms Twitter, Facebook, YouTube (top tier) and (second tier): Yelp, Groupon, Flickr, Posterous, Tumblr, etc. And you should have a strong presence on LinkedIn. Don't know all these? See how much you have to learn!

"A good social media strategist," Lee writes, "has to be able to select the right messaging and content strategy that resonates with your target market with the appropriate platform." PR newly energized, you might say.

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About the Author

Doug Bedell has a background in journalism and PR and is the owner of Resource Relations LLC in Central PA, focusing on organizational and crisis communication. He’s the community manager of SimplyFair.net, a social network on fairness. On the Web, Doug’s at www.ResourceRelations.com. On Twitter, he’s @DougBeetle.

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