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The State of Business Blogging
By: Doug Bedell
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Here's a checkpoint on the state of corporate blogging—advancing, says Adam Singer on the Future Buzz blog, but "still lightyears behind independent" blogs. The post includes a list from Mark Schaefer of the "10 best corporate blogs in the world."  

Business blogging is, of course, an important corporate PR tool. But finding a corporate voice and maintaining it consistently—keeping a blog going effectively—is a challenge for many enterprises. Adam's post includes a variety of tidbits to help in the process. I'll be reading it along with you because my own blog, Beetles Beat, has gotten stalled, in deference to this one and two others that I do for clients.

Blog on!—with some encouragement from Adam Singer. Now, off to an appointment. That tends to be the way it is, doesn't it?


   

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About the Author
Doug Bedell has a background in journalism and PR and is the owner of Resource Relations LLC in Central PA, focusing on organizational and crisis communication. He’s the community manager of SimplyFair.net, a social network on fairness. On the Web, Doug’s at www.ResourceRelations.com. On Twitter, he’s @DougBeetle.
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