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Solis Sums Up Social Trends, For Now
By: Doug Bedell
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Here's an interview with Brian Solis that relates to our recent coverage of changing media, in which Brian elaborates on his concept of "attention economics." Gaining productive attention is PR's increasingly challenging core skill. It all begins, says Solis, with a basic PR tool—research or "intelligence gathering"—and "we work backwards from there."

Consider, especially, what Brian has to say about how "connected or social consumers" gather information and make decisions. The audience is changing, the public is becoming ever more sophisticated at its keyboards. Even Google needs to be concerned about keeping up with how people are responding in digital settings, Solis observes.  


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About the Author
Doug Bedell has a background in journalism and PR and is the owner of Resource Relations LLC in Central PA, focusing on organizational and crisis communication. He’s the community manager of SimplyFair.net, a social network on fairness. On the Web, Doug’s at www.ResourceRelations.com. On Twitter, he’s @DougBeetle.
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