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Energizing a PR Practice
By: Doug Bedell
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All PR practices need occasional renewing, and what better time than the start of a new year to re-energize yours? eReleases offers some timely tips on ramping up your efforts. They suggest getting out more, doing some charity work, re-educating yourself, bringing somebody along (tutoring) with you, and to "start up that one thing you've been putting off."

These all come down to reaching out to be of service and recharging your aims and knowledge base. Worthy moves. "In 2011," says the advisory, "try to pretend you're young and hungry again. Things are always changing in the PR world, so get out there and find what's new and exciting before it even hits. Attend trade shows, buy books, attend classes – do what it takes to amp up your knowledge."

Good guidance. 


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About the Author
Doug Bedell has a background in journalism and PR and is the owner of Resource Relations LLC in Central PA, focusing on organizational and crisis communication. He’s the community manager of SimplyFair.net, a social network on fairness. On the Web, Doug’s at www.ResourceRelations.com. On Twitter, he’s @DougBeetle.
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