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How PR Can Be Helpful
By: Doug Bedell
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There's a bit of glibness in these examples, but they do provide a range of insight into the kind of problems a good public relations sense is capable of easing if not solving. Mickie Kennedy's "5 Problems Solved by Savvy PR" are more on the level of tactical than strategic communication, but they're examples of why PR capacity in virtually any business is well worth having.

Check out Kennedy's sense of effective PR responses to:
     • Freudian Slips
     • Product Failures
     • Internal Rumblings
     • False Information
     • Property Damage

It's too much to say that forthright PR can flat-out solve problems like these, but it can definitely help. It's a way of finding a way out. 


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About the Author
Doug Bedell has a background in journalism and PR and is the owner of Resource Relations LLC in Central PA, focusing on organizational and crisis communication. He’s the community manager of SimplyFair.net, a social network on fairness. On the Web, Doug’s at www.ResourceRelations.com. On Twitter, he’s @DougBeetle.
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