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For Publicity Results -- Relax, Observe, and Reflect
By: Doug Bedell
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Here, from Get In Front Communications, is a great list of "easy things you can do right now to get publicity." They come under the heading of being open to new ideas and thinking -- and how to get into that idyllic state.

Get in Front's Susan Young, with lots of radio and TV communication experience, starts her list with, "Sit down with your colleagues, staff, or clients and ask them good questions about what they have been doing."

Imagine that. Fresh thinking and awareness starts with listening, observing, and being open to new input.

Young goes on in more detail, of course:

Google a few PR and marketing firms in other states or regions that you’re not familiar.... 

Take a walk. Go to a new park  or downtown area with your journal or flipcam and just watch people....

Look back. Read your own archives of press releases, articles, newsletters and blog posts....

Read a few magazines or newspapers that you've never seen before... 

Check out new social media chats and groups...

Read a biography of a leader you admire and respect.... 

Be "on." Hard core news pros are always "on." Their news antennae are up at the dry cleaners, school conferences, and in the mall....

Monitor the bloggers and reporters you want to pitch....

Consider new approaches. If you haven't blogged or written a Q&A style format, go for it....

There's not a telephone number in sight here, just means of tuning up your interests and insights. "Things you can do right now to get publicity." That is, be alert and alive to new impressions and ideas. Everything follows from that. 

   

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About the Author
Doug Bedell has a background in journalism and PR and is the owner of Resource Relations LLC in Central PA, focusing on organizational and crisis communication. He’s the community manager of SimplyFair.net, a social network on fairness. On the Web, Doug’s at www.ResourceRelations.com. On Twitter, he’s @DougBeetle.
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