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Timeless PR Precepts From William Marsteller
By: Doug Bedell
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Leave it to an intern at Burson-Marsteller to do a marvelous thing -- show how precepts laid down by William Marsteller 47 years ago remain applicable in today's social media era. There are indeed constants in the human social and economic condition. The precepts Zack Sandor-Kerr expounds on are from a memo, "How to get promoted," that William Marsteller issued in April, 1963.

Precepts like "Reserve your opinion of people, good or bad, until you've observed them and lived with them long enough to be sure you're right," and "Quit worrying about your competition. The only real competitor you will ever have is yourself. Remember, I don't pick our leaders; the followers do," may seem like truisms. But, in his comments on each, Sandor-Kerr gives them renewed currency and freshness in a social media time. 

Thanks, man!


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About the Author
Doug Bedell has a background in journalism and PR and is the owner of Resource Relations LLC in Central PA, focusing on organizational and crisis communication. He’s the community manager of SimplyFair.net, a social network on fairness. On the Web, Doug’s at www.ResourceRelations.com. On Twitter, he’s @DougBeetle.
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