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Back to Basics: The PR Verities
By: Doug Bedell
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It's good occasionally to be reminded of the most basic principles in the successful long-term practice of public relations -- the tenets behind everything else. There are various ways of stating them, but here's Mickie Kennedy's take on the verities, along with a link to his free Big Press Release Book, sample press releases on practically any subject. Kennedy heads the post "Everything I Know About PR, I Learned in Kindergarten."

Simply stated:

• Be Honest

• Say You're Sorry

• Use Your Imagination

• Be Quiet and Listen

• Be a Friend to Others.


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About the Author
Doug Bedell has a background in journalism and PR and is the owner of Resource Relations LLC in Central PA, focusing on organizational and crisis communication. He’s the community manager of SimplyFair.net, a social network on fairness. On the Web, Doug’s at www.ResourceRelations.com. On Twitter, he’s @DougBeetle.
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