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A Campaign to Discover Secret Booty in New York City
By: Jeff Louis
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We don't know who is behind it, or what, if anything, they're promoting or trying to prove. The only thing we know -- or most likely care -- about is that allegedly a chest full of money is buried somewhere in New York City. According to the unknown parties responsible for the mystery, $10,000 is waiting to be found. 

The campaign to give away the booty began Aug. 1, and according to the Web site, We Lost Our Gold, clues will be distributed via eight videos that can be found both on the site and YouTube.

The site is the map that leads to the loot. If you put together the clues and find the lost gold, it's all yours. I think. 

The clues you'll need are hidden within the video content. To find the treasure, would-be fortune hunters must decipher the clues. The treasure hunt's developers claim this isn't a contest, and the sole purpose for the site is to dispense the cash. The only caveat the treasure hunt creators ask is that seekers don't randomly dig up the city.

In a New York Times interview, the two people behind the treasure hunt are actually New York-based artists who saved up the money over a two-year period. The idea, or so the daily speculates, is to get the public involved with the videos in an effort to profit from the pirate puppets.

To be quite honest, the first video was entertaining and professionally done, although a bit long for my attention span (over eight minutes). There's also historical footage thrown in, and viewers will learn why one of the pirates wears a patch over his eye. 

Although many will believe the hunt is a hoax, three things lead me to believe it's the real deal:

  1. Admittance by the two artists that while not real gold, the treasure consists of Sacagawea and John Quincy Adams dollar coins; both of which are gold in color.
  2. It contains the explicit statements that the treasure is not in Central Park, and not to dig around New York City.
  3. A patient, two-year period spent collecting the coins, which were buried in November 2009 followed by another 10 months of waiting.
Deciding to be clever, I researched local weather trends to determine conditions for November and found (surprisingly) that the average temperature was a balmy 53 degrees. Oh well.

If you take up the hunt, good luck. If you find the booty, remember where you first learned of it.

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About the Author

Jeff Louis: Media Planner, Brand Project Manager, blogger, and aspiring writer. Please leave a comment or get in touch with Jeff on Twitter. As always, thank you for reading!

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