TalentZoo.com |  Flack Me |  Digital Pivot |  Beneath the Brand Archives  |  Categories
Proposed Mosque Fuels Advertising Debate
By: Jeff Louis
Bookmark and Share Subscribe to the Beyond Madison Avenue RSS Feed Share
Mosque_9/11September 11, 2001 remains unforgettable. Like the attack on Pear Harbor, it is "a date which will live in infamy."

We'll never forget because we can't. It affected everyone. The United States then began the war on terrorism, with the main focus on Muslim extremists who practiced radical Islam. 

According to CNN, "Emotions are running high in New York City over a proposal to build a mosque and Muslim community center just blocks from ground zero. The city's landmarks preservation commission is deciding whether a century-old building in lower Manhattan is worth preserving."

It's no surprise that putting a mosque near ground zero polarized New York City and the nation.

In protest, The National Republican Trust Political Action Committee released a commercial urging Americans to protest building the mosque so close to ground zero. The 60-second spot clearly takes aim at jihad.

Images of bombs exploding flash by as the narrator states: "To celebrate that murder of 3,000 Americans, they want to build a monstrous 13-story mosque at ground zero. This ground is sacred. Where we weep, they rejoice. That mosque is a monument to their victory."

CBS and NBC rejected the commercial. NBC Universal claims the message is vague.

"An ad questioning the wisdom of building a mosque at ground zero would meet our issues of public controversy advertising criteria. However, this ad which ambiguously defines 'they' as referenced in the spot makes it unclear as to whether the reference is to terrorists or to the Islamic religious organization that is sponsoring the building of the mosque. Consequently, the ad is not acceptable under our guidelines for broadcast."

ABC and FOX have not been approached with the commercial.

Both networks were criticized for banning the spot. Political figures, like Sarah Palin and New York City Mayor Michael Bloomberg, have voiced their views. Palin's claim the proposed mosque "stabs hearts" led one Bloomberg aide, Andrea Batista Schlesinger, to respond Palin should "mind her own business" and to ask whose hearts were being stabbed, "racist hearts?"

Bloomberg defended his aide's right to speak her mind, which added more fuel to the fire.

However, the question remains: Do New Yorkers want a mosque near ground zero? According to some opinion polls, the answer is no.

Let us know what you think.

Bookmark and Share Subscribe to the Beyond Madison Avenue RSS Feed Share
blog comments powered by Disqus
About the Author

Jeff Louis: Media Planner, Brand Project Manager, blogger, and aspiring writer. Please leave a comment or get in touch with Jeff on Twitter. As always, thank you for reading!

Beyond Madison Avenue on

Advertise on Beyond Madison Avenue
Return to Top