The Adult Entertainment Trade Association, a branch of the Free Speech Coalition (FSC), recently reported falling profits, and according to Wired, piracy robs the adult-film trade of one-third of their profits.
In an effort to combat piracy, the FSC's home page is dedicated solely to two recently produced PSAs, "FSC All-Star Anti-Piracy PSA" and "Turn a Frown Upside Down."
Joanne Cachapero, the FSC's membership director, outlined the strategy behind the PSAs.
“We produced these PSAs hoping they will start a public dialogue on the ways illegal downloading and content theft have a tremendously negative impact on the adult industry," she said.
She continued that the FSC recently initiated an anti-piracy program, which allows those who produce content to take legal action against the illegal DVD manufacturers and Web sites. Their goal is to gain the support of other adult-industry organizations and use the PSAs to inform consumers that they're legal copies.The FSC also plans to release the PSAs on social networks.
While it sounds like a smart marketing move, I'm not certain social media users will highlight their pages on Facebook in support of pornography, not to mention reactions from friends, co-workers, and family members when they realize some of the user's pages consist of adult film stars. Adult films, based on my experience, aren't topics for casual conversation among co-workers, friends, or family. I've witnessed such situations, and it seemed a bit surreal. It has nothing to do with fear or shyness; it's a topic -- like salary -- that doesn't make for the best of subjects
This seems contrary to the PSA campaign goal to "start a public dialogue” on a topic that hovers on inappropriate. The fact that the FSC alludes to social media seems to fall outside the lines as well. However, using names pulled from the videos, I found that some of the performers were active social media users. This initially struck me as odd; however, like it or not, if your body is a sales tool that keeps you alive, social media's ability to capitalize on untapped audiences is a no-brainer.
The performers voice their views on piracy and warn us should piracy continue, the industry won't exist.
This claim, however, is unsubstantiated. Private businesses primarily conduct the industry's business dealings. This, coupled with marginal acceptance by mainstream culture, has led to an industry that has thrived due to its ability to exist below the radar.
Obviously, the intent is to form a connection or symmetry between their lives and ours. However, the exact opposite occurs. As the video continues, it further segregates "them" from "us." As a result, the effort is shackled by limp imagination and lackluster delivery.