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The Trump Network
By: Jeff Louis
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The "Donald," business capo of both successful, and failed, business ventures has formed his own network. Actually, the network was pre-launched in June 2009 and October '09 saw the full launch. Who knew? As someone that scans the online news daily, I am a bit disappointed that I missed it...

Well, not really.

At first look, the Trump Network seems to be an investment program or an ad network, but a closer look shows that Donald Trump has given his stamp of approval to a Multi-level marketing (MLM, or network marketing) "platform."  Multi-level marketing, in the rare case that you've not heard of it, is the creation of a marketing effort and sales force by paying "marketers" to promote and sell a product, as well as recruit "downline" marketers to do the same. In other words, you sell the product and recruit others to sell it as well, and then profit from your personal sales, as well as a percentage of those you've recruited. Trumps not new to MLM; he gave his name to the American Communications Network (ACN) which, unfortunately for Donald, was found to be a scam in other countries (but not the United States; ACN is still conducting business).

While MLM is not illegal in the United States, it's a practice that is monitored Federal Trade Commission, who warns that any MLM program that works harder on recruiting than selling should be viewed with a degree of caution. Some MLM sites are easily determined, throwing pop-ups at you when you try to exit the site with the question "Are you sure you want to exit?" The pop-up usually offers another incentive to stay. 

The Trump Network claims to have a plan that will "lead millions of Americans to better health and financial independence." And, who wouldn't want both better health and financial independence?

I know that you're on the edge of your seat like I am, wondering, "How will the Trump Network help me?" Easy; you gain financial independence by selling, of all things, vitamins, that are catered to your body's specific needs. The cost to join is a mere $30, but the total start-up cost is nearly $500 with the yearly dues and the vitamin-deficiency testing kit.

While probably not a scam, it does beg further investigation before investment; multi-level marketing is not for the faint of heart. It takes time, money, and a lot of drive. 


   

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About the Author

Jeff Louis: Media Planner, Brand Project Manager, blogger, and aspiring writer. Please leave a comment or get in touch with Jeff on Twitter. As always, thank you for reading!

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