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Yodle's Rise: Local Search Provider Still Kicking Local A$$
By: Jeff Louis
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Earlier this year, I wrote Yodle's CEO Explains How To Kick Local A$$  after an interview with Court Cunningham, the Yodle's visionary CEO. One of the things I alluded to earlier was that even though the economy was a wreck, there were still "glimmers of success found among the gloomy reports and forecasts." (This was before automakers and banks decided to step out of their leadership roles.) The reason I wrote it was simple: Yodle, an online SEM that specializes in helping small businesses "Get Found," showed astounding leaps in YOY (year-over-year) revenues, 2006 to present. 

Astounding? You decide: From 2006 to 2007, Yodle's revenues increased by 300%. Eager to prove this was no fluke, Yodle more than doubled that increase the following year, reporting a 700% increase. The company's client list grew from a humble 125 to over 5,000 for the same period. In the first six months of 2009, Yodle saw revenues double over the same period in 2008. If you’re into this whole “business thing,” you probably know that when speaking about growth, percentages larger than 100 are a good thing.

Court CunninghamThus, it comes as no surprise Silicon Alley Insider just listed Yodle as one of the hottest start-ups in 2009. While Yodle isn't at the top of the list, there are some well-known brands Yodle stepped over during their ascent to the 37th rung. Companies Yodle passed along the way include Digg, The Huffington Post, Gawker Media, Slide, and Spot Runner, among others. Court Cunningham is also listed as one of the Silicon Alley 100, an annual list of entrepreneurs, investors, executives, and technologists who are making waves in the New York digital business community.

Valued at a cool $300 million (Silicone Alley's estimation), Yodle is currently available in the Top 40 DMAs (markets). Their plans for growth are vertical within each market, working to capture a majority of the small-business market share often overlooked by search giants such as Google and Yahoo. Yodle has some distinct advantages over other local search providers in that they specialize in small-business search and employ an algorithm that "learns" the best placement opportunities and online spending habits over time. This provides small business owners with greater return on investment (ROI) when placing online ads, allowing them to compete with larger companies. 

Additionally, while the Internet has grown at a phenomenal rate, many of America's small-business owners still don't have an online presence or conduct business on the Internet. Yodle is able to help solve this problem by providing entrepreneurs with site-building services. If a local business isn't online or is unsure how to get started, Yodle can build a site for them.  

Owning a small business isn't the same as it was 50 years ago; the competition, clutter, and costs have all increased. One method to help balance the scales is to partner with a company like Yodle. They'll help small businesses "Get Found," achieve great ROI, help build their site if necessary, and provide the ability to target qualified consumers, not shoppers. 







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About the Author

Jeff Louis: Media Planner, Brand Project Manager, blogger, and aspiring writer. Please leave a comment or get in touch with Jeff on Twitter. As always, thank you for reading!

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