TalentZoo.com |  Flack Me |  Digital Pivot |  Beneath the Brand Archives  |  Categories
GM Says America Needs A Comeback?
By: Jeff Louis
Bookmark and Share Subscribe to the Beyond Madison Avenue RSS Feed Share

Hearken back to the days of yore, when America was Built Ford Tough and Chevy had launched what was the start of An American Revolution, became The Heartbeat of America, and grew strong, Like a Rock. At the same time, Buick offered consumers The Spirit of American Style. The cars and the ads were inspiring...making us want to love America more than we already did. Yep, the good 'ol days, how we miss 'em. Thus, it's fantastic news to hear that GM is gonna bring 'em back!

Will they be able to pull it off? GM would like us to think so, counting on their new "Total Confidence Plan (TCP)," announced by several new TV spots meant to inspire America. The TCP provides payment protection if you get laid off ($500/month for up to 9 months), guarantees trade-in value for your vehicle, and also provides a 100,000 mile drive train warranty. The premise behind the spots is that GM is rebuilding from the "ground-up;" but, based on the ouster of former GM CEO Rick Waggoner, it looks like they'll be using the famous "top-down" strategy instead.

The spot anouncer starts with: "You know what America needs right now? America needs a comeback..."

No, what America needs right now is for GM to pull their own weight. There are two primary goals in business: 1) Make a profit, and 2) Stay in Business. Very simple. The third thing most pick up along the way: Keep the Government out of your business. Although GM's restructuring efforts don't seem to address a single one these items as of yet, it is only fair to give them more time...

(This Announcement was paid for by the Automotive Bailout Package, with funding and support from taxpayers like you.)
 



Bookmark and Share Subscribe to the Beyond Madison Avenue RSS Feed Share
blog comments powered by Disqus
About the Author

Jeff Louis: Media Planner, Brand Project Manager, blogger, and aspiring writer. Please leave a comment or get in touch with Jeff on Twitter. As always, thank you for reading!

Beyond Madison Avenue on

Advertise on Beyond Madison Avenue
Return to Top