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Sponges, Kings & Disparate Things
By: Jeff Louis
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"He likes big butts and he cannot lie," and, the spooky King of fast food has grabbed more press this week than all his competitors, combined.

This time, the creepy King has teamed with popular Bikini Bottom star and actor, SpongeBob SquarePants (of Nickelodeon fame) to promote a 99-cent BK Kids Meal. They released a new 30-second spot this week, and it's a banging hit, ranking third for viral video views according to Visible Measures. This disparate pair has our attention!

Yet, the duo has gained unwanted scrutiny from the activist group Campaign for a Commercial-Free Childhood, an organization made up of educators, healthcare practitioners, activists, parents, and authors. A portion of their Mission Statement reads:

The commercialization of childhood is the link between many of the most serious problems facing children, and society, today. Childhood obesity, eating disorders, youth violence, sexualization, family stress, underage alcohol and tobacco use, rampant materialism, and the erosion of children’s creative play, are all exacerbated by advertising and marketing.

Damn! I've been blaming my parents and society all these years! I suppose that the only thing left to say now is, "I'm sorry," and, if your child's singing, "I like square butts and I cannot lie..." it's time to head for Burger King.

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About the Author

Jeff Louis: Media Planner, Brand Project Manager, blogger, and aspiring writer. Please leave a comment or get in touch with Jeff on Twitter. As always, thank you for reading!

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